What We Cover In This Episode: Why Nicole says that there is a dire need for business education in the industry [2:36] Some of the reasons that so many studio owners believe it is their marketing efforts that are lacking, and not their sales process [10:33] How recurring revenue is the single most beneficial tool in small business growth, and the parts of the sales process that will help you keep your clients [15:51] Nicole talks about why a front desk staff is a critical piece to any fitness bu...
Jan 20, 2023•44 min
What We Cover In This Episode: The parts of the app that Nick considers core to a company’s brand [2:50] What elements of the app you should consider updating on a regular basis [6:19] A few items that you don’t have to refresh as frequently, but are still important to be aware of [9:18] Something to keep an eye on if you are a branded app [11:35] Things you can do to cleanup or tie up loose ends with your branding [14:35] Quotes: “We have a weird casing for fitDEGREE, where it’s all lower case ...
Jan 18, 2023•18 min
What We Cover In This Episode: Some creative methods to help you get in the right headspace to create your business identity [1:51] Free and paid resources you can use in this process and to get creative with your business identity [5:47] How to approach workshopping your brand and relaunching it to your community successfully [8:30] Quotes: “Using prompts or questions to stimulate your thinking can be really helpful to get to that next step after a brain dump.” [Cherise, 2:44] “I don’t think we...
Jan 16, 2023•15 min
What We Cover In This Episode: A bit about what Michael does and the help he offers his clients [7:45] Why the very first step in your retention sequence for intro offers should be an email [13:24] The second part of the retention sequence and how you are not yet selling at this point [17:18] The reasons that it’s always so important to remind people why they joined your studio in the first place [23:15] A way that you will be able to tell if a member on an intro offer will remain a client after...
Jan 13, 2023•52 min
What We Cover In This Episode: The integration partners that we work with at fitDEGEE, some of the services that each can provide, plus the pros and cons that we’ve seen by using them [1:54] What the perks are of utilizing integrations instead of trying to do everything manually [7:56] How the integration partners we use help our clients’ business and identify [9:46] Quotes: “When someone comes to your studio, they’re going to be a member for life, that’s the goal. With ClassPass, you’re getting...
Jan 11, 2023•12 min
What We Cover In This Episode: What a mission statement is and the 3 key components that are found in one [1:51] A few tools and exercises you can use to help define your own mission, vision and values [6:40] Why you need to define your mission statement, and how doing this will help you business [11:43] A reminder about why being clear and concise is key when it comes to mission statements [10:22] Quotes: “[Your mission statement] should illustrate uniqueness and invoke emotion through your val...
Jan 09, 2023•16 min
What We Cover In This Episode: How Chris became a fractional integrator for companies running on EOS [2:02] Defining “integrator” and “visionary” and what their roles look like within a business [7:18] What the “Delegate or Elevate” process is and how it can be used in your workflow [12:52] The way to decide and identify who the delegated tasks go to and how to make that process easy and transitional [17:57] As an integrator, Chris talks about the different stages in business that requires integ...
Jan 06, 2023•41 min
What We Cover In This Episode: What the sales process looks like from Nick’s perspective when he is working with potential clients for fitDEGREE [1:41] What you can expect to receive with a fitDEGREE branded package [3:15] A breakdown of the current pricing for the fitDEGREE branded app [4:27] The bonuses and selling points of being branded versus being on the standard fitDEGREE app [5:17] Why we think it makes so much sense to go the branded route [8:13] Some reasons why the branded app might n...
Jan 04, 2023•15 min
What We Cover In This Episode: What business identity is really all about [4:11] The role that understanding your product and how it relates to your demographic will play in solidifying your business identity [8:59] Why determining what you don’t want your business to be is so important in this process [10:07] Tips for getting clear about how you want your business to make people feel [11:47] The ways that a brand identity may evolve over time, and the best ways to adapt to the evolution [14:21]...
Jan 02, 2023•18 min
What We Cover In This Episode: A look at who Lauren is and what she does in the fitness industry [1:54] How exercise needs differ based on age and gender [5:08] The importance of cross-training and modifying your workouts often [9:49] What Lauren does to encourage people to workout using more than one modality [10:59] The way that she became a multi-modality trainer and got started in business doing this [14:50] The moment when Lauren realized that she was passionate about teaching other instruc...
Dec 30, 2022•36 min
What We Cover In This Episode: Windows of registration and setting the standards for your app and your kiosk [3:31] How to optimize payment option processes and why this is so important for the overall client experience [6:38] The different ways to ensure the different aspects of your cancellation options are optimized [9:34] Ways to use video and imagery to improve the overall client experience [12:04] Why it is a disservice to your business and your clients to not take advantage of your descri...
Dec 28, 2022•18 min
What We Cover In This Episode: How to identify utilization within your studio to get a good pulse on the culture of your in-studio community [1:43] The way to get a read on energy and engagement levels inside your studio [5:35] Cherise’s thoughts on using post-class member conversation check-ins and staff check-ins to keep a pulse on your studio community [7:06] Tips for combating the negative trends that may occur within your studio [9:32] What to do about toxic clients and how to have an open ...
Dec 26, 2022•20 min
What We Cover In This Episode: A look at the F45 lawsuit where David Beckham and Greg Norman are suing for $20 million [5:00] Lisa’s advice for implementing mini-disclaimers in different ways to your social media platforms [11:50] The way that she practices law by aligning with the chakras [17:26] Why she says you should bring who you are into what you do, even if it is unconventional [20:35] How she is teaching and educating so that her clients come to her proactively, instead of reactively [24...
Dec 23, 2022•33 min
What We Cover In This Episode: Tips for optimizing the title section for one-on-one booking [3:20] How to create the description part of your one-on-one service by using photo and video, and what you can do to minimize any confusion clients may have here [5:11] Our thoughts on if you should list on-on-one services on your fitDEGREE app, even if they are not the core of your business [7:10] Quotes: “I think in this one-on-one service optimization, it’s like creating certainty throughout the regis...
Dec 21, 2022•12 min
What We Cover In This Episode: Why you need to stay on top of trends and trainings without losing focus on the core of your business [1:40] Cherise talks about polls, focus groups and pop-up classes when gauging trends [3:33] The ways that keeping up on trainings and certifications will benefit your business, staff and clients [5:20] What you can do as a studio owner to stay on top of trends and new trainings [7:41] Quotes: “Although it is really important to poll your community, often polls are...
Dec 19, 2022•11 min
What We Cover In This Episode: How to approach starting to plan for this upcoming new year [5:49] Optimizing the different directions that you want to go within one master calendar [9:34] Stephanie’s top 5 segments that a studio should focus on [18:05] Her thoughts on promotions and challenges, and why and how you can use them in tandem for incredible results [20:24] Breaking down the year in the lens of existing clients [22:34] Identifying when to ramp up new client promotions and events [26:27...
Dec 16, 2022•43 min
What We Cover In This Episode: What some of the benefits are of being an admin who is also active on the client facing app [2:22] How your business can be negatively affected by not being involved with the client app [5:30] Our thoughts on whether you need an account on the app in order to be a successful admin [7:59] Quotes: “It starts in the onboarding process. As you're creating your pricing schedule, as you're creating your pricing options, you should be previewing those things on the app as...
Dec 14, 2022•11 min
What We Cover In This Episode: Why it’s so necessary as a studio owner to keep a pulse on the other local businesses that surround you that are not a part of the fitness community [1:41] A few of the options you have when in terms of collaborating with the businesses around you [3:22] Something that Cherise has been noticing the past few years, and why she believes it is a step in the right direction for our industry [3:37] A reminder how we don’t have the full picture on how another business is...
Dec 12, 2022•9 min
What We Cover In This Episode: Details on the vote for the next fitDEGREE feature buildout! [2:04] How you can get access to a LIVE tally [3:32] A look at the five projects/updates you can vote for [4:58] The updates that could be made to our waitlist policy [7:22] What a tag management system is and how it could be implemented [10:19] Some ways we could rebuild website widgets and add new updates [13:20] How we could use competitions within fitDEGREE [17:45] What spot booking could look like [2...
Dec 09, 2022•31 min
What We Cover In This Episode: Why an app for your business is a key tool to take advantage of, and how it can help aid your sales process [0:46] Pricing menu standards that people should be leveraging with their app [3:26] Why it is important have a membership contract available to users [3:54] The importance of implementing imagery and video where possible within your app [6:19] How you can approach leveraging and customizing app home buttons [11:19] Quotes: “To be completely honest, your app ...
Dec 07, 2022•14 min
What We Cover In This Episode: What we are really talking about when we say that studios need to keep a pulse on the local fitness community [2:07] Cherise’s advice on reaching out and connecting with other businesses in your community, and what you can learn by doing this [2:32] How the fact that no two studios are completely the same can play into your favor [4:30] Ways to stay informed on consumer behaviors and what Cherise would like to see more of from studio owners [6:59] Action steps to t...
Dec 05, 2022•15 min
What We Cover In This Episode: The rise of virtual reality and the integration efforts studio owners are implementing, plus what Niki is seeing in the studios and where she thinks the owners’ efforts should lay [5:44] Megan talks about an article from Fitt Insider regarding trainers are becoming certified or licensed in different areas to provide their clients a one-stop shop, including holistic wellness [12:56] The theme of Niki’s business model and how she made her studio “limitless” [17:51] A...
Dec 02, 2022•42 min
What We Cover In This Episode: Why retention is one of the key metrics you should be tracking for any business with a service [2:29] Nicks shares three jaw dropping stats on retention to be aware of [3:57] The ways that reports within fitDEGREE on new clients and returning clients can help with your retention [6:42] Utilizing the check-ins reports in fitDEGREE [8:25] A look at the routine breakers report and what it can tell you [9:00] Creative ways to get your staff to assist with retention [11...
Nov 30, 2022•16 min
What We Cover In This Episode: Why you really need to be planning ahead for your retention efforts as a studio owner [1:11] How reviewing and gathering data from last year’s rates of conversations will help with retention [1:59] Tips to help prepare for retention efforts in the new year [4:15] Some retention strategies Cherise is seeing being used right now in the industry [7:30] Quotes: “Unless we are testing and tracking, we are not going to know what is happening with our retention. You reall...
Nov 28, 2022•12 min
What We Cover In This Episode: More about Connie and her connection to fitDEGREE [2:26] Why it is so often a struggle for business owners get their website up and running [3:56] Some of the top reasons businesses today absolutely need a website [8:48] The role social media plays with the younger generation in terms of searchability [14:19] A few different basic website builders that exist today [16:27] What led Connie to decide to design exclusively using Squarespace [19:53] Her thoughts on what...
Nov 25, 2022•34 min
What We Cover In This Episode: A closer look at the admin sales pipeline [2:57] How to use the intro offer funnel report in fitDEGREE within your sales pipeline [5:18] Ways you can tie the intro offer report in with the check-in report [7:14] Integration partners and automation that will help optimize your sales pipeline [8:34] Tips for monitoring and re-evaluating your sales pipelines [13:38] Quotes: “They don’t leave your sales pipeline until they say no. If they’re ignoring and ghosting you, ...
Nov 23, 2022•16 min
What We Cover In This Episode: How increasing sales doesn’t mean discounting prices [2:34] Some of the ways that discounts can negatively impact your revenue goals [4:04] The significant effect that discounts have on accurately setting revenue projections [5:21] Why tracking and identifying trends over the past year is key [8:55] Tips and strategies for empowering your staff to collaborate and contribute ideas to generate sales [11:40] Our thoughts on what is the single best approach for increas...
Nov 21, 2022•17 min
What We Cover In This Episode: A bit about Demar’s background and what his work focuses on today [2:51] His advice for attracting new opportunities, specifically as a new fitness trainer [4:48] What Demar’s spin instructor trainings look like outside of the studio he works at, and how they came to be [7:33] Where he sees the fitness industry going in terms of in-person services [11:33] The significant role that marketing now plays for spin boutiques [21:15] The story of how Demar initially got i...
Nov 18, 2022•44 min
What We Cover In This Episode: The difference between “lost leads” and “cold leads” [1:29] Why we are really talking about the need to focus on capturing lost leads [3:06] When you should consider a lead “lost” [3:33] Ways to locate lost leads within the fitDEGREE platform using specified reporting [4:32] What to do right now to recapture lost leads [6:34] Quotes: “There is nothing worse than pouring your time, effort and income into gaining leads that fall off the wagon. That being said, there ...
Nov 16, 2022•10 min
What We Cover In This Episode: Why the "New Year, New Me" promo might not be the promo for you and your studio [2:36] Nick talks about the stats he found on new clients in the new year [5:11] Efforts that you can focus on besides the “New Year, New Me” gimmick [8:07] How you can use this time to re-engage your current clients using challenges and upsells [10:08] Our thoughts about “New Year, New Me” sustainability and negative connotations associated with it [12:20] Quotes: “That’s a big ‘a ha’ ...
Nov 14, 2022•18 min
