Episode 103: Industry Tea with Stephanie
Episode description
What We Cover In This Episode:
- How to approach starting to plan for this upcoming new year [5:49]
- Optimizing the different directions that you want to go within one master calendar [9:34]
- Stephanie’s top 5 segments that a studio should focus on [18:05]
- Her thoughts on promotions and challenges, and why and how you can use them in tandem for incredible results [20:24]
- Breaking down the year in the lens of existing clients [22:34]
- Identifying when to ramp up new client promotions and events [26:27]
- What to keep in mind around staff development [28:52]
- Ways to tie the narrative of promotions and challenges back to the planning of your calendar [32:08]
- Final thoughts on community events and building camaraderie [35:51]
Quotes:
“Me being any type of organized makes me naturally feel successful before I have even taken a step.” [Stephanie, 6:20]
“I always feel like I work with studio owners who have such great ideas, but we don't take the time to plan ahead for them, therefore we feel like they were a failure.” [Stephanie, 11:58]
“If it is your narrative to increase your retention, if it is the narrative to increase your auto pay, I think that comes with providing value in perks to encourage people to do that.” [Stephanie,16:11]
“There’s a difference between me as a studio owner marketing myself, my classes, my value and my studio, and someone is going to hear something completely different from a public relations point, from someone who is a client of mine speaking on my behalf. Whatever you can do to nurture that relationship, [do it], because the existing clients that you have are the best promoters and the best marketers that you can ask for.” [Stephanie, 23:18]
“It also helps if you kind of maybe pinpoint pain points or issues that could be coming up, before they become so much of where that difficulty of that awkwardness in the conversation could happen.” [Stephanie, 31:00]
LINKS:
Stephanie’s Website & Instagram
fitDEGREE’s Studio Intelligence Summit
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/