Episode 115: Industry Tea with Michael Jay
Episode description
What We Cover In This Episode:
- A bit about what Michael does and the help he offers his clients [7:45]
- Why the very first step in your retention sequence for intro offers should be an email [13:24]
- The second part of the retention sequence and how you are not yet selling at this point [17:18]
- The reasons that it’s always so important to remind people why they joined your studio in the first place [23:15]
- A way that you will be able to tell if a member on an intro offer will remain a client after it ends [24:28]
- How you can use an unlisted offer to succeed in retaining more new clients [25:48]
- What ChatGPT and why you need to use it in your business [32:52]
- Michael’s top 3 tips for opening a studio successfully [39:33]
- A common pitfall that he sees when people are opening a new studio [47:15]
Quotes:
“Just let people know they will get an email if they’re purchasing on the phone or in person. Going into a fitness studio is intimidating, that’s what I always found. I always used to say [that] getting through the doors is the hardest thing, and once they get through those doors, I’ll take care of them and they’re going to be good.” [Michael, 13:35]
“I know many studios that are willing to switch studio software, but they are not willing to give up their marketing suites.” [Michael, 22:00]
“People come to yoga for some type of change, either mental change, physical change, to be more flexible or to de-stress. People might have been coming for two weeks and get out of the habit a little bit, so you need to kind of remind them why they came.” [Michael, 23:35]
“If they’re not coming multiple times during the intro offer they will not purchase; they will not become a member.” [Michael, 24:28]
“Before opening a studio you have to do the research, that there’s an audience that’s going to support what your vision and dream is.” [Michael, 47:30]
LINKS:
His Podcast & Free Resources
Michael’s Free Retention Planner
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/