Episode 94: Industry Tea with Connie Holen
Episode description
What We Cover In This Episode:
- More about Connie and her connection to fitDEGREE [2:26]
- Why it is so often a struggle for business owners get their website up and running [3:56]
- Some of the top reasons businesses today absolutely need a website [8:48]
- The role social media plays with the younger generation in terms of searchability [14:19]
- A few different basic website builders that exist today [16:27]
- What led Connie to decide to design exclusively using Squarespace [19:53]
- Her thoughts on what are the most important elements of an effective website [24:43]
- Our thoughts on whether websites should list prices or price ranges for their offerings or not [29:15]
- Connie’s tips to get clients started on their journey to having a better website [30:34]
Quotes
“When business owners talk about their website they think about the colors and how it is going to feel and how the photography is going to work. That is all super important and that’s what builds that credibility and makes people feel like they are in the right place, but if you don’t get found in the first place then that is where you need to start.” [Connie, 11:33]
“The success of your business is the success of your marketing efforts. Let’s start with that low hanging fruit, and those people who are looking for your services.” [Connie, 12:26]
“With the fitness studio owner in mind, you need a website that can embed functionality from third-party platforms like fitDEGREE, and you need some things that you can grow and that is flexible for you.” [Connie, 18:29]
“If you’re sliding in stock photos that aren’t [of] your real space, you’re crossing a line of not building credibility, and in fact, killing any trust that you have.” [Connie, 28:12]
LINKS:
Connie’s Website, Instagram & YouTube
Her LinkedIn
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/