Episode 89: Avoiding the "New Year New Me" Leads
Episode description
What We Cover In This Episode:
- Why the "New Year, New Me" promo might not be the promo for you and your studio [2:36]
- Nick talks about the stats he found on new clients in the new year [5:11]
- Efforts that you can focus on besides the “New Year, New Me” gimmick [8:07]
- How you can use this time to re-engage your current clients using challenges and upsells [10:08]
- Our thoughts about “New Year, New Me” sustainability and negative connotations associated with it [12:20]
Quotes:
“That’s a big ‘a ha’ moment when I talk to clients. It’s about quality over quantity, right? The goal should be to drive your ideal client in or retain them like we are doing all year round, the same as every month, and I always have my clients set realistic new year’s’ goals.” [Cherise, 3:29]
“Slow down, because realistically you can only manage so many new leads without losing the quality of what you are trying to give them as an experience.” [Cherise, 3:57]
“I feel like you’re just bringing in the wrong people if you focus on the new year. If you just do you and new people walk in, that’s just business, but if you focus on bringing those people it might do more harm than good. We don’t need gimmicks if we have good business in place.” [Nick & Megan [7:48]
“Lead generation shouldn’t be about a huge rush of brand-new clients with all these extra marketing dollars but you can really focus on what’s happening in your community. I’m a broken record, but business is [about] business partnerships.” [Cherise, 8:40]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/