Today I want to talk about stats and measuring your activity because I know it’s something that a lot of people worry about (i.e., they worry they’re not tracking the right things) and because, and I’m going to drop a bomb here, I basically don’t track any stats in my business. So in this episode, I want to get into what the point of tracking stats in your business is, defining what’s important to track and what isn’t, and also write you a big permission slip to stop worrying. Here's what we tal...
Jan 24, 2020•19 min•Season 1Ep. 59
Today is a coaching episode with Lauren O’Sullivan, a former head of marketing who re-trained as a psychotherapist who now combines the two as a business coach - although putting a name to that combination is something Lauren’s been struggling with! We talk about giving yourself a job title in this episode, as well as structuring what you do as a product or package, and dig deep into ways of communicating it online - creating content that models the experience, focusing on the end result, and sh...
Jan 17, 2020•52 min•Season 1Ep. 58
This week it's just me thinking about new year energy. Although I’m not under any illusions that the movement of a clock will suddenly make me a different person, but I relish the start of the year as a new clean page and feel empowered to decide what I write on it. I know that not everyone likes to give the new year quite so much magnitude, but for me, it is a really powerful reset so today I thought I’d share my review and planning process for starting to define the shape of 2020. This episode...
Jan 10, 2020•14 min•Season 1Ep. 57
Today is a conversational episode about coaching with my good friend Jen Carrington. Jen is a creative coach who has been running her business for about six years, and she actually coached me back in 2017 when I first had the idea of setting up my business. Today we talk about how we plan out our years, the direction of our business as coaches, the difference between finding and surrendering to balance, what jobs your marketing has to do as a coach or facilitator and how we both approach the dre...
Nov 29, 2019•1 hr 2 min•Season 1Ep. 56
Today is a solo show and back by popular demand it is a Marketing Q&A. We are going to cover tips from how I started out, getting my first clients, transitioning and scaling. Here's what we talk about in this episode: Do I have any plans to write a book? What are my worries, and how do I unwrap them? How I pinned down exactly what my business will be How long did it take me to secure my first clients and how did they initially discover me How I tested the market when I first started Can I st...
Nov 22, 2019•25 min•Season 1Ep. 55
Today is a coaching episode with Jo Hooper, who you may know better as Mad And Sad Club. After two mental health breakdowns in as many years, Jo took redundancy from her job in communications and started Mad And Sad Club to help organisations better help and support their employees. 6 months in, Jo is struggling to nail her value as, in her words, she’s made up this new job and is unused to applying value to her work outside the corporate framework. This, obviously, has a knock on effect to pric...
Nov 15, 2019•56 min•Season 1Ep. 54
We talk with Carina Lawson the founder of the Planner brand Ponderlilly. You've likely seen beautiful Ponderlilly planners in photos on Instagram, but you may be surprised to find out how the brand came about and how it's run. In this episode we talk through the juggle, the cult of busyness, what's working for her at Ponderlilly and Carina's five simple planning changes. Here's what we talk about in this episode: Background of Carina & Ponderlilly Where Carina has been focusing her marketing...
Nov 08, 2019•43 min•Season 1Ep. 53
Today it’s just me, and I want to talk about the dreaded SALES. This is something that came up on a Q&A I did on Instagram Live recently, and it is generally just a perennial challenge for so many of us. Many of us feel deeply uncomfortable with the idea of selling, which of course causes one or two problems when you have a business and need to sell things. So today is a bit of a pep talk on changing that mindset and finding ways to sell that feel more comfortable. Here's what we talk about ...
Nov 01, 2019•16 min•Season 1Ep. 52
Today is a coaching episode, and I’m talking with illustrator Emma Bradstreet all about self-doubt in business. We identified that Emma was struggling with what I call the Holy Trinity of low confidence - comparison, expectation and perfectionism. We unpack each of these with useful self-talk and exercises to not let them overcome you at the moment, being pro-active and taking action around your doubts, building self-trust and aiming to live with, rather than completely obliterate your fear. Her...
Oct 25, 2019•46 min•Season 1Ep. 51
Today I am speaking with Tamu Thomas, the founder and coach behind Live Three Sixty. Having worked as a social worker for fifteen years, Tamu felt stuck and trapped in her life and dove into a period of research into self-development and neuroscience in order to better make sense of herself. Finding the wellness world overwhelmingly millennial and Western orientated, Live Three Sixty was born as conduit to help women in their late 30s and 40s escape the cult of busyness and cultivate their joy. ...
Oct 18, 2019•56 min•Season 1Ep. 50
In this episode, I talk about the customer journey. So you will have probably heard me refer to a sales funnel before which is the way people move through your band from discovery to purchase. The customer journey looks at the entirety of the journey from when before someone finds you to past the point of purchase and beyond. The customer journey is a huge piece of the puzzle when it comes to your marketing, and in this episode, I wanted to talk you through the best way I have found to take your...
Oct 11, 2019•17 min•Season 1Ep. 49
Today I’m joined by Elise Blaha Cripe, perhaps better known online as Elise Joy, to talk all things goal-setting and productivity. Elise was a maker and blogger, but over time found the thing that she was most excited by was helping others achieve their goals, so she developed and launched Get To Work Book, the planner you’ve likely seen some of your favourite business owners using on Instagram. Her new book, Big Dreams Daily Joys builds upon this goal-setting passion. Today we cover the gamut f...
Oct 04, 2019•43 min•Season 1Ep. 48
Today is a coaching episode with Ami-Lou Harrison a Graphic Designer and illustrator working on building her freelance business. I know I talk a lot about the importance of knowing who your ideal customer is and using that to inform all of your marketing but how do you do that exactly? That is what Amy and I are talking about today. Going beyond the demographics to find the problem that you want to help with, using educated guesses and your existing experience to work out your ideal client, the ...
Sep 27, 2019•46 min•Season 1Ep. 47
Sharing my thoughts on the question and struggle of every business owner - pricing. You get an idea you think is pretty good, you wrestle with the content and the format, you fight away all the the self-doubt about who am I do to this, and you get yourself to a place where you are excited to introduce a new thing into the world, and then you turn around and you walk straight into this brick wall, which is, what the hell do I charge? In this episode I am going to share my thoughts and my approach...
Sep 20, 2019•22 min•Season 1Ep. 46
Today I am joined by Allie LeFevere the owner of a humour based Marketing agency Obedient. I was really keen to get Allie on the show as I knew she could provide a really interesting new take, that would provide a new prospective on all of our struggles. We dig into using fun as an alternative to fear based marketing and the science begin it, we discuss examples of humour led marketing, we talk about what to do if you don't think you are funny and we leave you with some really practical exercise...
Sep 13, 2019•49 min•Season 1Ep. 45
Today I have a coaching episode with Sarah Fraser of Novel and Kind. A high school English teacher by trade she began blogging over a year ago to reconnect her creativity and in doing so found that other people were making money online and she wondered if this was something she could do too. Today we are talking about matching your skill set to an offering, getting over the need for more qualifications and how to stop planning and start doing. Here's what we talk about in this episode: Sarah's j...
Sep 06, 2019•48 min•Season 1Ep. 44
Today is a shorter kind of pep talk style episode with me. What I want to talk about is getting going. At the time I am recording this, it is the end of August where here in the Northern Hemisphere we are starring to look ahead to the Autumn and get going with new projects or pick up old ones, as we get that back to school feeling, and in the Southern Hemisphere as you are emerging into Spring there is also that sense of getting going too so it feels like a good time to look at how to start some...
Aug 30, 2019•17 min•Season 1Ep. 43
Today is a coaching episode with Fran Norris, an Artist and Illustrator based in the UK. Fran's hasn't been in business for long and after realising she had taken a bit of wrong turn and arrival of her second child imminent she decided to take down her online shop and start over with the marketing, In this episode we talk about finding the right direction and setting tiny goals to get there, time management, being efficient on the activities, knowing when to work on the work and when to work on ...
Aug 23, 2019•56 min•Season 1Ep. 42
I have been away from the Podcast over the summer and I am so excited to back in your headphones as we head into Autumn which is my power season. It seems to be where my energy is unleashed. I have a few things that are coming up over the next few months, which include; Basecamp: This is a Course for those who are starting out in their business or feel like they are going round in circles to get them started to generate some forward momentum. This is available to start all year round to work thr...
Aug 16, 2019•36 min•Season 1Ep. 41
I wanted to talk about creating and selling digital products. I know that digital products are are on a lot of peoples radar at the moment as they are touted as easy/passive ways to make money while you sleep or do another job. So for those of you who are playing round with the idea of a digital product then this episode is for you. I have been running e-courses for over a year now and in the last month I launched two other digital products The Purpose Kit and my Online Workshops, so I am going ...
May 31, 2019•31 min•Season 1Ep. 40
Today is a coaching episode with Elin Loow, a writer and blogger who supports creatives going through the process of turning idea into reality. Elin is right at the start of figuring out what her services and offerings might look like, so today we’re talking business models - 121 vs one-to-many, how to choose the right business model for you and your customer, expectations and also getting away from the rules to create the best product you can. Here's what we talk about in this episode: Business...
May 24, 2019•46 min•Season 1Ep. 39
Over the last few months I think we have all felt a bit of shift in the online landscape and the conversations I have been having with clients have reflected this too. It all started with questions about saturated markets, struggling to stand out, authenticity and vulnerability, Instagram growth and email signs up are grinding to a halt, in spite of people doing all the right things. Today I wanted to unpick on what is going on with this, look at emerging trends and look at ultimately getting so...
May 17, 2019•19 min•Season 1Ep. 38
My guest today is Greta Solomon, a writing coach and author, whose latest book, Heart, Sass & Soul: Journal Your Way to Inspiration and Happiness, is, as the title suggests, all about finding joy in creativity and self-expression through writing. While she now focuses on creativity, Greta also has a background in teaching business-writing, so in this episode we cover the whole spectrum - from balancing the personal and professional through to finding joy in writing. We discuss the rise in sh...
May 10, 2019•46 min•Season 1Ep. 37
You know how people say that when you're thinking of buying a certain type of car you start to see that car everywhere? Well I'm getting that at the moment with purpose. In the week that my new product, The Purpose Kit is going live, and because of this i'm seeing it everywhere. Personally, I’m glad to see more people talking about purpose - it’s something the world could use a little more of all round. I think people are cottoning on to the fact that in an increasingly saturated market, you nee...
May 03, 2019•28 min•Season 1Ep. 36
Today is a coaching episode with Emmeline Bramble, a visual and verbal apothecary who helps women in business unearth their intuitive Purpose and create their visual and verbal branding. Emmeline and I are very aligned when it comes to the importance of Purpose and intuition in business, so I enjoyed having this conversation with her. We talk about how she came to find her own Purpose, and then dive in to communicating that purpose through the offerings you design, and the copy you write. We als...
Apr 12, 2019•58 min•Season 1Ep. 35
Today I am talking to Therese Ørtenblad from Small Business Collaborative. Therese is a wholesale expert having a decade of experience working for large and small wholesale businesses selling products into brands as big as John Lewis or small as your local gift shop. She now mentors small product businesses helping them to make the most of their wholesale opportunities. In this episode we start basic, talking about how wholesale fundamentally works and go onto share selling and confidence tips, ...
Apr 05, 2019•51 min•Season 1Ep. 34
Today is a coaching episode with Jane Badu, the founder of online homewares store We Are Nomads. After a holiday to Morocco 6 months ago Jane was inspired to bring the artisanal products she discovered to the UK, and now sources textiles, pottery and accessories from all over Africa. With the logistics all set up, Jane is turning her attention to social media, which is where this episode comes in! We’re talking about getting going on Instagram especially when you have less than 1000 followers - ...
Mar 29, 2019•52 min•Season 1Ep. 33
Today is a coaching episode and I’m talking with Carissa Tanton, an illustrator who lives near me here in North Wales. Carissa has a problem that I think we can all relate to: indecision. Particularly as she works on her business part time, she finds herself spending way too much time researching and agonising over decisions as widespread as which print to list in her shop, how to spend her time and where she should invest in the business. In this episode we talk through these situations and tal...
Mar 22, 2019•51 min•Season 1Ep. 32
Today I’m talking with Jessica Uys, a personal growth coach who uses enneagram to help people release old habits and live an uncompromised life. If, like me, may have seen people mention their enneagram type online, but not really know exactly what they’re talking about. I think that, especially when you’re starting and running your own business that any self-awareness you can gain will have a huge impact on you and your work, so I wanted to get Jessica on to talk about this form of self-awarene...
Mar 15, 2019•44 min•Season 1Ep. 31
Today is a Q&A episode where I'm going to be answering the questions you asked me on Instagram, all about starting and running a business. Thank you for sending in such a big variety of questions, this means that we're gong to be covering topics as widespread as money and Instagram, competition and motivation Here's what we talk about in this episode: How I decided on the name Simple & Season rather than using my own name What I think is the biggest thing that holds back freshly started ...
Mar 08, 2019•53 min•Season 1Ep. 30
