Over-saturation, Vulnerability, and the Marketing That's Stopped Working
Episode description
Over the last few months I think we have all felt a bit of shift in the online landscape and the conversations I have been having with clients have reflected this too. It all started with questions about saturated markets, struggling to stand out, authenticity and vulnerability, Instagram growth and email signs up are grinding to a halt, in spite of people doing all the right things. Today I wanted to unpick on what is going on with this, look at emerging trends and look at ultimately getting some ideas on where the marketing space has headed and how we can keep ahead of the curve now that all the tried and tested things are not working anymore.
Here's what we talk about in this episode:
- Over-saturation of product and marketing style
- Vulnerability to trigger growth
- Authenticity and connections
- How to be unique and different
- Playing to your strengths
- 5 practical steps you can take to start reassessing your marketing
- My Online Workshop - Forget 5 Step Formulas: Embrace your own style of marketing
For links and resources discussed in the show, see the full show notes.
Tickets to my online workshop, Forget Five Step Formulas, are available here.