Using Data & Numbers In Your Business, and Why I Don't Track My Stats

Today I want to talk about stats and measuring your activity because I know it’s something that a lot of people worry about (i.e., they worry they’re not tracking the right things) and because, and I’m going to drop a bomb here, I basically don’t track any stats in my business. So in this episode, I want to get into what the point of tracking stats in your business is, defining what’s important to track and what isn’t, and also write you a big permission slip to stop worrying.

Here's what we talk about in this episode:

• Kaytes background into data;
• Tracking data is a waste of time;
• So many measures are out of your control such as Instagram followers;
• Most things you can measure don't make a real difference in your business;
• Encourages reactive behaviour;
• Checking data can be soul destroying;
• Find the few things that do affect your business and focus on that;
• Look at what you will do with the information that you are tracking;
• Use data as a tool for problem-solving;
• Track what feels good to track;
• Track your progress on goals;
• There is only one stat that matters, that is the money coming in;
• The stats that Kayte tracks

For links and resources discussed in the show, see the full show notes.

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