Getting Started With Wholesale and Selling with Therese Ørtenblad
Episode description
Today I am talking to Therese Ørtenblad from Small Business Collaborative. Therese is a wholesale expert having a decade of experience working for large and small wholesale businesses selling products into brands as big as John Lewis or small as your local gift shop. She now mentors small product businesses helping them to make the most of their wholesale opportunities. In this episode we start basic, talking about how wholesale fundamentally works and go onto share selling and confidence tips, we talk pricing and we look at what opportunities might be right for you. Therese’s local airport was particularly busy as we recorded so you may hear some planes coming and going throughout this episode.
Here's what we talk about in this episode:
- The Journey of a wholesale business
- Why does wholesale work?
- Why is wholesale a good opportunity?
-Approaching retailers for wholesale - Cold calling
- Delivering your products
- Wholesale pricing and how to price your products for wholesale
- How your branding can help with wholesale retailers
- Knowing your end user
- How to deal with wholesale when you are an introvert
- Getting to know your wholesalers
- Approaching wholesalers with the right mindset
- Trade-shows
For links and resources discussed in the show, see the full show notes.