Understanding the Customer Journey

In this episode, I talk about the customer journey.  So you will have probably heard me refer to a sales funnel before which is the way people move through your band from discovery to purchase.  The customer journey looks at the entirety of the journey from when before someone finds you to past the point of purchase and beyond.  The customer journey is a huge piece of the puzzle when it comes to your marketing, and in this episode, I wanted to talk you through the best way I have found to take your customer on the journey through your sales funnel.   

Here's what we talk about in this episode:

• What is a customer journey?
• Building trust with your customers
• Providing value to your customers
• Creating great marketing materials
• Practical steps in thinking about your customers journey and areas for improvement
• Keep the customer journey in your mind when producing content
• My new training course Playbook which is launching in January 2020

For links and resources discussed in the show, see the full show notes.

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