Step 2 in the process of planning a kick-ass Holiday campaign is all about preparation. Now that you know what you’re doing… It's time to prep for it. We’re talking all about how to set your team up for success, how to create a kick-ass experience for your customers, and how to avoid any major tech headaches that might derail your overall success. What You’ll Learn How to make sure your tech is ready to take on the increased traffic & sales Easy ways to prep your team and keep things running...
Aug 17, 2021•17 min•Ep. 73
Yep, we’re talking about the eCommerce holiday season. Q4 is coming faster than you think so tune into this week’s episode to get a jumpstart on your planning. Start early so you don’t have to stress later! This week’s episode is a replay in that the main content is the same as last year’s episode but it is a fresh recording to reflect what we might expect for 2021 vs. 2020. What You’ll Learn My favorite tool for figuring out what does + doesn’t work in your business Your next steps for planning...
Aug 10, 2021•13 min•Ep. 72
One of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson. So, what’s in a product page that actually converts? That’s what we’re diving into today with my guest, Reese Spykerman. eCommerce conversion expert and copywriter. What You’ll Learn What it...
Aug 03, 2021•55 min•Ep. 71
Have you ever looked at another eCommerce business owner and thought, “Wow! They’ve really got it all together” or “If I can just get to this next revenue level all will be right in my business.” I hear business owners say things like this all the time… but after working with so many successful entrepreneurs I know not everything is as it seems. Today we’re running through 9 lessons learned from the students of the eCommerce Badassery Megamind. What You’ll Learn What all entrepreneurs have in co...
Jul 27, 2021•15 min•Ep. 70
Jul 20, 2021•13 min•Ep. 69
Segmentation, you hear this word constantly but just getting started can be overwhelming and confusing. Instead of trying to get all fancy segmenting based on what people have purchased and ending up with tiny segments that leave you with missed revenue opportunities, focus on segmenting people based on where they’re at in their journey with you and your business. Today we’re talking about lifecycle segments that work for any business with any size list. Plus we’re covering what to send them and...
Jul 13, 2021•17 min•Ep. 68
Shopify is making BIG changes and you’re going to be really excited about them. More flexibility in your store design, less dependencies on apps and developers, plus new functionality available to app developers that will serve YOU in the long-term. Today we’re covering everything you need to know, what to expect and when you might want to make the change. What You’ll Learn The latest changes coming to the Shopify platform + what it means for you How to plan for a theme update to take advantage ...
Jul 06, 2021•18 min•Ep. 67
What if I told you there was a way to have other people working to sell your product, but you didn’t have to pay them UNLESS they generated actual sales? That’s the gist of affiliate marketing and it can be a really powerful channel for eCommerce businesses. On this week’s episode, I’m talking to Rick Magennis, President & Founder of Bearcat Media, an affiliate marketing agency. Rick has been in the affiliate game for over a decade and even uses it for his own eCommerce business. What You’ll...
Jun 29, 2021•47 min•Ep. 66
Email open rates are going away, so what now? Is this the email apocalypse? Tune in to hear what this update means for your eCommerce business, how to prepare your email account for iOS15 and how this might impact your email marketing strategy moving forward. Spoiler alert: it’s not as bad as you think What You'll Learn Is iOS15 going to kill email marketing? How to prepare for iOS15 and what steps you should be taking right now How to manage your email marketing once iOS15 is in place Links Men...
Jun 22, 2021•15 min•Ep. 65
What do subject lines, headlines, and ad creative have in common? Their only job is to get them to take the next action. When you put out an ad on social media, its #1 job is to stop the scroll & get the customer to click on through. Save the selling for your website + your emails. Not sure what thumb-stopping content is? In this week’s episode, we’re learning all about how to create great ad content, why you should invest in it, and what’s working right now in 2021. What You'll Learn: The M...
Jun 15, 2021•34 min•Ep. 64
Summers are typically a slower time for retail, but instead of scrambling trying to figure out how to bring in more revenue, what if you took this time to enjoy your life + work ON your business. You know, all that high-level CEO stuff we don’t always get to do because we’re too busy with the day-to-day. In this week’s episode, we’re talking about how you can use this time to your advantage and set yourself and your team up for success for the rest of the year. What You’ll Learn Why the slow sea...
Jun 08, 2021•12 min•Ep. 63
iOS14 got you down? If you’ve been running Facebook ads for your eCommerce store or have been thinking about getting started, the latest iOS Apple update has probably got you stressed! The industry has been buzzing for a while, worrying that this was going to be the death of Facebook Ads. Yes, there are going to be some changes… and we are going to have to make some adjustments to our strategy and analysis, but it’s not going to be a digital marketing apocalypse. Tune into this week’s episode wh...
Jun 01, 2021•24 min•Ep. 62
How do you get customers to rave about you, shop with you again and again, and build a long-term sustainable business? By offering an amazing customer experience. In this week’s episode I’m sharing the 3 things I learned about business from my recent vacation + share some additional tips, tricks, and resources so you can do this in YOUR business too. What You’ll Learn 3 Big Ideas for an Amazing Customer Experience How to Get More Out of Your Employees Why Being Good at Creating the Product You S...
May 25, 2021•15 min•Ep. 61
Small tweaks for big results. Tune into this week’s episode to learn what most eCommerce + product-based businesses are doing wrong on Instagram + their websites. These are the most common call outs for eCommerce business owners during my live audits on Clubhouse with Bianca of Branding with B. What You’ll Learn How to optimize your Instagram profile for brand recognition + SEO How to best set up your website’s homepage to maximize sales An important piece of site experience that you might not h...
May 18, 2021•14 min•Ep. 60
So you did all that SEO (search engine optimization) on your website and you’re finally ranking in Google, but how do you actually get people to click through to your website? Today we’re talking about how to optimize your meta titles and descriptions to increase your clickthrough rate from your google search results. Essentially, once people see your website listed on a google search results page, how do you get them to click on your results instead of someone else's? What You’ll Learn 10 Hacks...
May 11, 2021•13 min•Ep. 59
Instagram… the app we love to hate. But we know that it’s a VERY POWERFUL social media platform for product-based businesses. Sometimes Instagram feels like a necessary evil as a CEO… but today’s guest is breaking it down in a way that feels a lot more fun. Sue B. Zimmerman… the Instagram expert is joining me this week for a candid conversation about what it takes to be successful on Instagram, why it IS the place to be, and the #1 thing you need to master in order to sell your products on Insta...
May 04, 2021•31 min•Ep. 58
Influencer marketing has changed in the last few years and there is definitely a right and a wrong way to do it. Now that influencers have solidified their position in the online space and built a whole new industry if we want to take advantage of the power we need to take a different approach. Today’s guest has cracked the influencer code and he’s sharing how he got his start in influencer marketing a QALO, eventually building up the influencer roster to over 250 people - including household na...
Apr 27, 2021•38 min•Ep. 57
Need more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store. We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experience for your people across as many of these channels as you can manage. You don’t have to do them ALL a...
Apr 20, 2021•32 min•Ep. 56
Happy ONE-YEAR Anniversary to the eCommerce Badassery Podcast! I’m sharing the TOP 10 episodes according to YOU! Based on downloads and your feedback, these were the most helpful, most impactful and your favorite episodes. Whether you’re a new listener who wants to know where you should start (the beginning, friend ) or an OG who needs a refresher, these are the episodes you’ll want to start with. Episodes Mentioned 3 - Must-Have Email Automations for eCommerce eCommerceBadassery.com/03 4 - Quic...
Apr 13, 2021•16 min•Ep. 55
From side hustle to multi-million dollar business in 4 years. Hear how Megan Tellez of Glass Ladder & Co. took her frustration for her corporate job and lack of fashionable accessories for the modern stylish woman and turned it into her dream business. A former client and badass businesswoman, Megan has such an inspiring story and journey that proves with a strategy, a willingness to learn, and a little bit of grit you too can break the glass ceiling and build a business you love and that su...
Apr 06, 2021•41 min•Ep. 54
Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed! Here’s what you’ll learn: Ways to optimize your email marketing, your business operations, your customer experience, your web...
Mar 30, 2021•16 min•Ep. 53
Email marketing is one of the best ways to make money in your eCommerce business but there is a method to the madness. After working with so many eCommerce entrepreneurs on their email marketing I see a lot of the same mistakes or missteps and today we’re going to dive into the Top 10 mistakes and how to do it better. Here’s what you’ll learn: How to make more revenue from your email marketing What metrics you should be paying attention to Ways to consistently test and improve your email marketi...
Mar 23, 2021•30 min•Ep. 52
Have you been thinking about adding wholesale to your business and selling to retailers? It can definitely be a great way to generate more revenue for your business, get you more visible, and make your brand a household name. But... is it right for YOUR business? Only you can truly answer that, but my guest today is laying out what it really takes to do wholesale well and what you need to know before you get started. Here’s what you’ll learn: The key foundational items you need to have in place ...
Mar 16, 2021•51 min•Ep. 51
Want a better way to track your marketing campaigns? There’s a strategy for that. Tune in to learn about a FREE tool that can help you see how your influencer marketing is working, get more accurate data about your Facebook Ad Campaigns, and even see how all of the effort you put into that last big marketing campaign performed for you. The data is out there, we just need to know how to track it properly and in today’s episode, we're going to learn exactly how to do it. Here’s what you’ll learn: ...
Mar 09, 2021•21 min•Ep. 50
What’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have. Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them, how to make sure they’re actually successful and the tools you’ll want to make it happen. Here’s what ...
Mar 02, 2021•15 min•Ep. 49
Get ready for a little tough love because you might be the reason why your business isn’t growing at the rate you want it to. Whether you’re a newbie to business or have been in business for years, if you’re not hitting your goals this might be the reason why. Tune in to hear what is holding most entrepreneurs back + what you can actually do about it. Here’s what you’ll learn: What most entrepreneurs are doing wrong Why you might be following bad advice about your business How to FINALLY move fo...
Feb 23, 2021•12 min•Ep. 48
Armed with a second-hand sewing machine, an idea, and a little bit of grit, Kristi Soomer built a 7-figure fashion brand from her kitchen floor. Today’s guest started her brand with no fashion background and some pretty sad sewing skills, but she had a passion for her brand mission and invested in mentors and service providers to fill in the gaps. Hear Kristi’s story about how she built Encircled and what it REALLY took for her to get there. Here’s what you’ll learn: What it really takes to laun...
Feb 16, 2021•41 min•Ep. 47
Want to optimize your email marketing? I’ve got a little marketing trick for you - something you can use not only in your email marketing but on your website, your product pages + even on social media. If there’s an episode that you’re going to take immediate action from, this is the one! Here’s what you’ll learn: How to help your customers make a buying decision What resources you already have to figure out what your customer wants How to properly test changes in your website to ensure they’re ...
Feb 09, 2021•15 min•Ep. 46
Are blogs good for eCommerce? It’s a question I get all the time. And I know the thought of having to make ANOTHER piece of content is UGH! But, I’ll tell you - it just might be worth your time. Listen in for the deets. Here’s what you’ll learn: Are blogs good for eCommerce businesses? Are blogs good for YOUR eCommerce business? What eComm companies are doing blogs right How to write blog posts that search engines love Read the Full Transcript eCommerceBadassery.com/45 Episodes Mentioned 12. Fun...
Feb 02, 2021•20 min•Ep. 45
Feel overwhelmed with email, not sure what to send and when? Always scrambling at the last minute to get an email out or worse, not even sending them at all? In today’s episode, we’re walking through my simple 3-step system to create your email marketing calendar, quickly. I promise if you follow this system you’ll fill your calendar up way faster than you expect! Read the Full Transcript eCommerceBadassery.com/44 Episodes Mentioned 31. Non-Salesy Email Ideas for Product-Based Businesses ecommer...
Jan 26, 2021•14 min•Ep. 44
