62. How iOS14 Will Affect Your Facebook Ads & What to Do About it

iOS14 got you down? If you’ve been running Facebook ads for your eCommerce store or have been thinking about getting started, the latest iOS Apple update has probably got you stressed! The industry has been buzzing for a while, worrying that this was going to be the death of Facebook Ads. 

Yes, there are going to be some changes… and we are going to have to make some adjustments to our strategy and analysis, but it’s not going to be a digital marketing apocalypse.

Tune into this week’s episode where I break down everything you need to know, including how to make sure you’re able to properly track the success of your ads.

What You’ll Learn:

• What the iOS14 change REALLY means for you.
• How to get better data about your ads than Facebook can give you.
• How you can STILL retarget your customers even if they've opted out of tracking by Facebook.

Links Mentioned

How iOS14 Will Affect Facebook Ads

https://www.facebook.com/business/help/331612538028890?id=428636648170202

 

Must-Do Steps for Facebook Ads and iOS14 - Your Ads Won’t Run if Don’t Update This

https://www.facebook.com/business/help/721422165168355

Facebook Conversion API: https://www.facebook.com/business/news/how-conversions-api-gets-businesses-closer-to-customers

Facebook Conversion API for Shopify

https://www.facebook.com/business/m/conversions-api-shopify

Shopify / Facebook Sales Channel & Conversion API: https://www.facebook.com/business/m/conversions-api-shopify

WooCommerce / Facebook Plugin & Conversion API : https://www.facebook.com/business/m/conversions-api-woocommerce

Using UTM Parameters on Facebook Ads

https://www.facebook.com/business/help/1016122818401732

 

Episodes Mentioned

Privacy Policy

http://eCommerceBadassery.com/37

UTM Parameters

http://eCommerceBadassery.com/50

Read the Full Transcript

eCommerceBadassery.com/62

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