Debt can feel like a dirty word in the world of entrepreneurship. But the truth is, a lot of eCommerce business owners are carrying it, managing it, or ignoring it altogether… and it’s quietly sabotaging their profitability. In this episode, we’re having a real talk about debt… what it looks like behind the scenes, how it affects your ability to grow, and how to finally get a handle on it. I’m sharing personal stories, lessons from fellow founders, and practical strategies to help you pay it dow...
Jul 22, 2025•18 min•Ep. 338
Wondering which marketing tactics are actually worth your time this summer? In this episode, I’m breaking down the upcoming One Thing Summit —a 3-day online event packed with actionable workshops—and sharing exactly which presentations I think will be most valuable for product-based business owners. From repurposing Reels into endless content, to writing ridiculously good headlines, to using brain-based strategies to boost your email clicks, these are the sessions I’ll be prioritizing (and recom...
Jul 15, 2025•12 min•Ep. 337
HR1, aka “The Big Beautiful Bill,” is now the law of the land...and it’s about to shake things up. From ending the de minimis exemption on imports to looming tariff hikes and rising health insurance premiums, these changes will hit global sellers with US customers, US-based brands, and everyday citizens alike. In this episode, I’m breaking down what’s locked in, what’s still up in the air, and exactly when you’ll start feeling the impact, so you can plan ahead instead of scrambling later. ______...
Jul 08, 2025•14 min•Ep. 336
Is AI the beginning of the end for authentic businesses... or the biggest opportunity you’ve had in years? In this episode, we’re digging into the rapid rise of AI, what big brands like Shopify and Duolingo are getting wrong, and why consumers are already feeling burned out by AI overload. You’ll learn how to leverage AI tools without losing the personal connection you have with your customers. _______ Full Episode Show Notes http://ecommercebadassery.com/335 _______ Learn With Me Work with Me 1...
Jul 01, 2025•19 min•Ep. 335
If you’re wondering whether you should run a “Not Prime Day” sale for your own store, or if you’re just trying to stay focused amid all the noise... this episode is for you. We’ll cover: What Prime Day really does to shopper behavior A quick + dirty strategy for running your own sale When it makes zero sense to join the frenzy How to use this moment to build momentum, or consciously sit it out The key mindset shift to keep your business on track year-round Even if you’re not planning to run a sa...
Jun 24, 2025•9 min•Ep. 334
What do you do when you can’t run ads, your social content gets buried, and you’re banned from the usual marketing playbook? That was my reality at my previous day job. With multiple report cards and important eyes on my results, I had no choice but to make it work. In this episode, I'm sharing the top lessons I learned (or was reminded of) running a 7-figure eCommerce business. Lessons that still apply today, no matter what you sell or how long you’ve been in business. We'll Cover: Why constrai...
Jun 17, 2025•18 min•Ep. 333
That revenue stream you’ve been thinking about adding…is it a smart move or a shiny distraction that is pulling you away from what’s already working in your business? In this episode, we’re breaking down the difference between strategic vs. reactive expansion — so you can stop chasing growth that doesn’t serve you, and start building with intention. Whether you’re planning your next big move or feeling stuck in decision overload, this episode will help you pause, evaluate, and move forward with ...
Jun 10, 2025•24 min•Ep. 332
How is it June already?! If you’ve been head-down in the day-to-day, this is your reminder to pause and check in on your big-picture goals — because what you do now will make or break your Q4 results. In this quickie episode, I’m giving you the mindset nudge and tough-love questions you need to refocus for the second half of the year (plus a little story about shiny object syndrome you might just relate to). Inside the Episode: Why NOW is the time to do a gut check on your business 3 simple ques...
Jun 02, 2025•11 min•Ep. 331
Another Shopify Editions release just dropped, and while the new features look flashy, not all of them are worth your time. In this episode, we’re breaking down the updates that will actually move the needle for your store and which ones you can ignore without guilt. What We Cover: What Shopify’s new Theme Blocks architecture really means (and if you need to upgrade) The power (and potential time-suck) of AI block generation inside the theme customizer Why the new campaign tracking tool might be...
May 27, 2025•36 min•Ep. 330
Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year. While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season. But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your email list so you can continue to market them throughout the rest of the year. What does that take? An in...
May 20, 2025•22 min•Ep. 329
ChatGPT Is Getting Into Shopping. Here’s How to Make Sure Your Products Show Up Search is shifting… again. This time, it’s not Google leading the charge — it’s ChatGPT. In this episode, we’re diving into the new shopping feature inside ChatGPT and what it means for eCommerce businesses like yours. Inside This Episode, You’ll Discover: What ChatGPT’s new shopping feature means for eCommerce discovery How to optimize your product pages so they show up How gift guides (yours + others’) can fuel AI ...
May 13, 2025•14 min•Ep. 328
Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff? In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies u...
May 06, 2025•16 min•Ep. 327
The Missing Element in Your eCommerce Strategy: How to Create Discovery Moments That Drive Sales Feeling like something's missing from your online store experience? You're not alone. New research shows 76% of online shoppers feel eCommerce has lost its spark, and a staggering 79% describe the experience as lonely. In this tactical episode, I'm breaking down exactly how to rekindle the joy of discovery in your online store – transforming the shopping experience from functional to memorable. Based...
Apr 29, 2025•21 min•Ep. 326
Struggling to stand out in a noisy eCommerce world? This episode holds the key. With customer acquisition costs climbing and third-party data becoming less reliable, the eCommerce brands that thrive in 2025 will be the ones that truly know their customers. In this replay-worthy episode, I’m breaking down exactly how to collect and use zero and first-party data to create hyper-personalized shopping experiences that increase conversions and drive repeat purchases. From the right tech tools to the ...
Apr 22, 2025•22 min•Ep. 325
Overthinking every move in your biz? You’re not alone. I’m diving into the real reason you’re not making progress—and spoiler alert, it’s not because you need another course or a better strategy. We’re talking about what happens when you stop trusting yourself, why imperfect action is often the best kind, and how to start rebuilding that decision-making muscle you had when you first started your business. It’s a quick pep talk to help you get out of overthinking mode and back into momentum. You’...
Apr 15, 2025•10 min•Ep. 324
Tariffs Are Changing—Here’s What eCommerce Business Owners Need to Know Big changes are coming to U.S. trade policy, and yep... they could totally shake up your product-based business. Whether you’re importing goods from China, selling to U.S. customers from overseas, or just trying to keep your margins intact—these new tariffs might hit closer to home than you think. In this episode of the eCommerce Badassery Podcast , I’m breaking down the latest updates on Trump’s tariff changes, how they cou...
Apr 08, 2025•26 min•Ep. 323
Before you tweak your website, or write another Instagram caption… fix this . There’s one area of your marketing that impacts every touchpoint your customer has with your brand—and most eCommerce businesses are completely underutilizing it. It’s not flashy. It’s not complicated. But once you optimize it, everything else gets easier—and your marketing actually starts converting the way it’s supposed to. In this episode, I’m pulling back the curtain on the most overlooked, high-impact piece of you...
Apr 01, 2025•15 min•Ep. 322
I know your to-do list is already a mile long… but the simple tweaks I’m sharing in this episode are the kind of things that are worth bumping everything else to the bottom of the list. We’re talking small, strategic changes you can make this week to turn more browsers into buyers—without a full website overhaul, complicated tech, or overwhelm. If you want to turn more of those browsers into buyers, these 4 simple tweaks are exactly where your focus should be right now _______ Full Episode Show ...
Mar 25, 2025•20 min•Ep. 321
Simple Messaging Tweaks That Drive eCommerce Conversions Is your product messaging still resonating with customers? In this episode, Jessica reveals three powerful strategies to keep your eCommerce marketing fresh and conversion-focused as consumer priorities evolve throughout the year. Discover how to: Shift which pain points you address without changing your products Leverage the exact language your customers use (and the jewelry example that proves why it works) Find the perfect balance betwe...
Mar 18, 2025•15 min•Ep. 320
You’re doing all the things—posting on social, tweaking your website, maybe even running ads. But despite all that effort, sales aren’t where you want them to be. The problem? It’s not just about getting more traffic. Most eCommerce businesses are leaking sales in places they don’t even realize. The difference between brands that struggle and those that scale? They fix the hidden gaps in their marketing before they become a problem. In this episode, we’re diving into: ✔️ The biggest mistake smal...
Mar 11, 2025•21 min•Ep. 319
What if the one thing holding your business back wasn’t strategy—but the fact that you haven’t asked for what you need? This week, I’m sharing the incredible story of a small business owner who found herself on the verge of losing everything—until she took a risk and asked for help. What happened next? A viral moment, a flood of unexpected support, and a hard business truth that every entrepreneur needs to hear. Because here’s the thing: you don’t have to do this alone. In this episode, we’re di...
Mar 04, 2025•13 min•Ep. 318
Ever feel like no matter how much you hustle, your to-do list just keeps growing? You’re constantly working, but somehow, you’re still stuck —spinning your wheels without making real progress. The problem isn’t that you’re not working hard enough. It’s that you might be working against your own productivity style. In this episode, we’re diving into: Why multitasking and constant task-switching are killing your efficiency (without you realizing it) The power of understanding how you work best—so ...
Feb 25, 2025•12 min•Ep. 317
Customers need multiple touchpoints before they'll take action—so how do you speed up the process so they will purchase from you faster? The key is omnichannel marketing campaigns. In this week's episode of the eCommerce Badassery podcast, I'm walking you through how to create campaigns that reach your customers from all angles like a pinball machine to get them from click to conversion in less time. _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ec...
Feb 18, 2025•25 min•Ep. 316
Thinking about running Meta ads in 2025? Wondering if they still work, if you can afford them, or if you even need them? In this episode, I’m breaking down what it really takes to run successful ads, why the new Meta ad strategy is simpler than ever, and how to know if now’s the right time for you to jump in. Plus, we’re gearing up for our Meta Ads Sprint inside The Lounge on February 17th—so if you want to finally get ads working for your business, you don’t want to miss this one! _______ Learn...
Feb 11, 2025•15 min•Ep. 315
With all the talk of trade wars, tariffs, and economic shifts, it’s no wonder product-based business owners are feeling uneasy about what 2025 has in store. But here’s the deal—while we can’t predict every twist and turn, we can focus on what’s actually within our control. In this episode, I’m breaking down what you need to know, what to prepare for, and the key areas to focus on to keep your business profitable no matter what happens. If you’re wondering how to future-proof your business withou...
Feb 04, 2025•20 min•Ep. 314
In this final episode of the four-week yearly planning series on the e-commerce badassery podcast, we're diving into my process for mapping out your goals and to-do list for the year ahead. Our goal... do less to achieve more and avoid the overwhelm along the way! _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/pro...
Jan 28, 2025•11 min•Ep. 313
Feeling stuck when it comes to hitting your revenue goals? 🤔 You're not alone, friend. In this episode of the eCommerce Badassery Podcast , we’re diving into leveraging your data to make smarter, more strategic business decisions—without overcomplicating things. By the end of this episode, you’ll know how to: Break down your yearly revenue goals into quarterly, monthly, and even weekly targets (without losing your sanity). Use your KPIs to identify the exact levers you need to pull—whether it’s...
Jan 21, 2025•13 min•Ep. 312
In this episode of the eCommerce Badassery Podcast, I’m diving into my signature CASH Method—a 4-pillar framework designed to help you cut through the noise, avoid the shiny objects, focus on what actually matters, and build a sustainable, scalable business. Lounge Members don’t forget—our Quarterly Planning Workshop is coming up on January 20th. _______ Full Episode Show Notes http://ecommercebadassery.com/311 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instag...
Jan 14, 2025•10 min•Ep. 311
We’re kicking off the new year with a powerful exercise to set your goals and intentions for the months ahead in your eCommerce business. I’ll guide you through a reflection of 2024—what worked, what didn’t, and how to leverage those lessons to map out for strategy for this year. We’ll talk about: How to reflect on your marketing, products, and systems to uncover hidden insights. The importance of defining success beyond revenue goals. How to start crafting your 2025 vision, one step at a time. ...
Jan 07, 2025•16 min•Ep. 310
Ready to get planning for the New Year? I've curated a few of my favorite episodes to help you start your business planning and streamline your marketing! Keep scrolling for all the links! The Episodes Mentioned 307. High-Impact Projects for Q1 https://ecommercebadassery.com/high-impact-ecommerce-projects-for-q1/ 305. What the Election Results Mean for Product-Based Business Owners https://ecommercebadassery.com/2025-trump-policies-product-business/ 93. All the Ways to Grow Your Business https:/...
Dec 24, 2024•10 min
