330. Shopify Updates: Summer 2025

Another Shopify Editions release just dropped, and while the new features look flashy, not all of them are worth your time. In this episode, we’re breaking down the updates that will actually move the needle for your store and which ones you can ignore without guilt.

What We Cover:

• What Shopify’s new Theme Blocks architecture really means (and if you need to upgrade)

• The power (and potential time-suck) of AI block generation inside the theme customizer

• Why the new campaign tracking tool might be the most useful update of all

• A behind-the-scenes look at multi-class discounts and the apps you’ll need to make them work

• What to watch out for if you’re thinking about using Shopify Collective for dropshipping

• How POS and Sidekick updates could impact in-person selling and customer service

Key Takeaway: Just because Shopify adds it, doesn’t mean you need to use it. Focus on the features that solve real problems in your business—and ignore the rest. Get strategic, not distracted.

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