Ready to grow your email list? This is something you should be doing all the time, but there should be seasons in your business where it’s the main focus. Today we’re talking through multiple different strategies and tactics you can use to grow your email list with engaged subscribers who are ready to buy. Having a following on social media is great, but if that were to disappear tomorrow, you want to make sure you can still reach your customers. Read the Full Transcript eCommerceBadassery.com/4...
Jan 19, 2021•15 min•Ep. 43
Already have an ideal customer avatar? Let’s talk about how to actually use that information in your marketing and all your business decisions. Sure, it’s cool to know where she lives and what she does for a living, but how do you use that information to your advantage? Today we’re digging deep into how to actually craft that avatar, how to use it in your business, and why you should be going through this process on a regular basis. People are always evolving so messages that resonated with her ...
Jan 12, 2021•30 min•Ep. 42
It’s a new year eCommerce friend! That means new goals and new plans! While 2020 might have caught us all by surprise it doesn’t mean we can’t try our best to stay focused on continuing to chip away at those goals we have for the new year. In this week’s episode, we’re going step by step through how you can set and manage your own business goals and how to break them down so you can actually achieve them. What You’ll Learn: The first step in figuring out what to focus on in the new year The numb...
Jan 05, 2021•25 min•Ep. 41
This week's guest is the real deal — not only in her knowledge and ability to support product entrepreneurs but also in her support as a trusted biz friend. Her name is Maureen Mwangi and she is the brand growth strategist behind some of America's most beloved brands like L'Oreal, Chobani, Dove and Lays. In her consulting company, Startward Consulting, Maureen teaches entrepreneurs the brand growth strategies that big brands use to find their secret sauce, build a brand obsession, and maximize s...
Dec 29, 2020•31 min•Ep. 40
Wondering what it takes to get your eCommerce business to the next level? Data and smart decisions my friend. In this week’s mini-episode we’re going through 5 things you can start doing in 2021 to step into your role as CEO and that you should continue to do in your business on a regular basis. What You’ll Learn: A new habit to help you make smart data-driven decisions Your job as the leader of your team in your business Why B+ work is good enough Episodes Mentioned Track your numbers Campaign ...
Dec 22, 2020•10 min•Ep. 39
You’re probably not going to like what I have to say today… but if you’re not already doing a physical inventory at the end of the year, you’re going to want to start now. Your inventory is the most important asset in your business, so having an accurate representation of what units you have on hand at any given time is imperative. Take a listen to this week’s episode to get the deets on when you should perform your, a pitfall to avoid when you’re updating your numbers, and why you could be miss...
Dec 15, 2020•10 min•Ep. 38
Not sure about your responsibilities as a website owner when it comes to data privacy? Confused by all the acronyms and how to comply? In this mini-episode, we’re covering the two main privacy laws and how they apply to you. Note: I am not a privacy professional or a lawyer and this is purely informational, not legal advice. It’s important for you to do your own research, due diligence, and hire a professional to support you. What You’ll Learn: How to know if you’re required to comply Why you sh...
Dec 08, 2020•9 min•Ep. 37
From what I’ve seen there is still A LOT of confusion around charging sales tax in eCommerce businesses, so today I’m setting it all straight so you can make sure you’re compliant in YOUR business. What You’ll Learn: What’s changed and why you MIGHT be doing it wrong How states now determine whether or not you need to collect sales tax The two most popular platforms to help you manage your sales tax so you get it right Tools Mentioned Tax Jar: https://taxjar.grsm.io/jessicatotillo9883 (affiliate...
Dec 01, 2020•7 min•Ep. 36
It’s been a banner year for Me & eCommerce Badassery, despite everything that has gone on in the world around us. And today I’m sharing the highs and the lows. Plus, I’m giving you a glimpse into what I have planned for 2021 and a way for YOU to have it say in what that looks like. What You’ll Learn: Why I’m Grateful for the Pandemic + How it Shaped Things The biggest changes that have happened in my life + business this year What’s Coming in 2021 for eCommerce Badassery Take the Survey http...
Nov 24, 2020•11 min•Ep. 35
Life moves pretty fast… if you don’t stop and look around once and a while, you might miss it! 2020 flew by and most of us were just doing our best to keep up. But now that it’s coming to an end and the new year is just around the corner it’s time to look back to see what this year has taught us, how it affects our businesses, and what the future of our industry is going to look like. The status quo isn’t going to cut it, so let’s dig in and figure out what’s in store for next year and how we MI...
Nov 17, 2020•13 min•Ep. 34
Scrambling at the last minute to finalize your holiday campaign? Here is a quick rundown of how to decide where you should focus your marketing energy + my favorite way for making sure all those last-minute tasks get completed on time. What You’ll Learn: How to determine where you should focus your marketing efforts based on your business goals What a knockdown list is and why I love it Episodes Mentioned Holiday Campaign Series, Planning Preparation + Promotion eCommerceBadassery.com/22 eCommer...
Nov 10, 2020•11 min•Ep. 33
Looking for new ways to feature your products in your email marketing? When you’re talking about your product day in and day out it can feel like you’ve exhausted all your options and like you have no other way to talk about your product! Well, today we’re going through just that. Between this week and last week’s episode, you’ll have 20+ email ideas that you can rotate through each quarter to keep the content flowing and stay top of mind with your customers. What You’ll Learn: 12+ ways to talk ...
Nov 03, 2020•15 min•Ep. 32
Need content ideas for your email marketing? That’s the biggest question I get from my clients and audience. They feel like if they don’t have a sale going on, or a new product to launch that they’ve nothing to say in their emails. The good news is, email doesn’t always have to be about the hard-sell. Sometimes it’s just about staying top of mind and showing up in their inbox. In this week’s episode, I’m showing you how to brainstorm content to connect and build a relationship with your customer...
Oct 27, 2020•20 min•Ep. 31
Want to generate more revenue in your product-based business without needing more products or inventory? Enter digital products and high-ticket offers. Higher margin than physical products without the overwhelm of carrying inventory, packing or shipping. In this week’s episode we’re talking about why digital products are so awesome and how you can incorporate them into your business. What You’ll Learn: Why digital products are a good supplement to your product-based business The types of digital...
Oct 20, 2020•17 min•Ep. 30
Looking for a way to get closer to your customers? Facebook groups are a powerful medium for product-based businesses to quickly grow the know like and trust factor, perform market research, and make more money in your eCommerce business. A lesser-used marketing strategy by product-based businesses, stand out from your competitors, build your personal brand, and create a community of like-minded individuals who want everything you sell. What You’ll Learn: How to use Facebook Groups to the advant...
Oct 13, 2020•18 min•Ep. 29
Anxious about Q4 and your eCommerce business? You’re not alone. With so much talk about how crazy Q4 is going to be, how online sales are going to skyrocket, and how much opportunity there is to make big bucks, it can be overwhelming just thinking about how you’re going to get through. In this week’s episode, I’m walking through some simple things you can do to glide through the holiday with ease. What You’ll Learn: Simple tricks for making sure you have productive workdays Ways to balance work ...
Oct 06, 2020•15 min•Ep. 28
After working with so many eCommerce entrepreneurs, talking to other service providers, coming from corporate, and hanging out in lots of eCommerce Facebook groups I’ve been seeing a lot of patterns when it comes to the trials and tribulations of eCommerce store owners. What I find the most interesting is that the mistakes and misconceptions are very much the same across every level of business. Whether you’re just getting started, or already doing multi 6 and 7 figures, I see these same issues ...
Sep 29, 2020•31 min•Ep. 27
As business owners, we assume that everyone who visits our website knows what they want… but that couldn’t be further from the truth. My guest today is Rishi Rawat, conversion copywriter, and optimization strategist. He's run thousands of A/B tests, dedicated his career to understanding consumer behavior, and helping eCommerce businesses maximize their sales. Rishi shares with us the 3 things we MUST DO every day to grow our eCommerce sales and the 9 points of buyer psychology that when focused ...
Sep 22, 2020•39 min•Ep. 26
You’ve heard the term know, like and trust… but the real question is how do you actually create that? Today we’re going through 6 things you can focus on right now to help you build the know, like and trust factor to grow your eCommerce business. What You’ll Learn: The 3 MOST important questions to ask yourself to create a great customer experience What your audience is craving and how to give it to them How to create policies and procedures in your business that make your customer happy Go Deep...
Sep 15, 2020•24 min•Ep. 25
This week’s episode is all about how to get those dollar bills this holiday season. Now that you’ve planned and prepped, it’s time to get the word out there with promotion. We’re covering everything from the actual sales and promotions you should run for the best results and the best ways to get those deals in front of your customers. We’re talking promotions, email marketing, paid advertising, graphics, and marketing. What You’ll Learn: The best way to grow + prime your email list for Q4 How to...
Sep 08, 2020•21 min•Ep. 24
Smart preparation is how you have an epic holiday season in your eCommerce business without ripping your hair out! This is episode 2 of the 2020 Holiday Campaign series and we’re walking through all the things you want to start working on NOW to make sure it’s smooth sailing right through Q4. What You’ll Learn: How to prepare your customer service team to make sure you have lots of happy customers How to avoid tech issues and make sure you’re set up for success The best way to make it easy for y...
Sep 01, 2020•18 min•Ep. 23
The Holiday season is right around the corner which means it’s time to start getting all your duckies in a row. Wouldn’t it be nice if you could have your most successful holiday season ever without having to stress about your business and still getting to enjoy your pumpkin pie with the family? I agree! That’s why I created this 3 part series, to walk you step-by-step through the 3 P’s of any marketing campaign and get you set up for success! What You’ll Learn: All the things you need to start ...
Aug 25, 2020•16 min•Ep. 22
Warning: We’re getting a little deep on today’s episode. I’m speaking with Josh Boone, agency owner for DTC eCommerce brands and we’re discussing what it means to optimize for the life you want and creating a business that actually fulfills you. Hear Josh’s story from running himself ragged with his first business venture to how he supports founders today to create businesses they love to run instead of businesses that run them. And listen through for the untapped marketing platform where you'll...
Aug 18, 2020•1 hr 2 min•Ep. 21
If Jessica Principe can compete with big VC funded companies, then so can you! I’m super excited for today’s guest, Jessica Principe of All Girl Shave Club . Hear the BIGGEST MISTAKE she’s made in her business (you know I like to keep it real), how you can stand out in a saturated market, and her #1 tip for every eCommerce business owner. What You’ll Learn: Why a pre-launch isn’t just for when you start your business How to compete against heavily funded players in your space The not so sexy sid...
Aug 11, 2020•30 min•Ep. 20
If you don’t know what metrics you should be looking at in your eCommerce business or aren’t sure what they all mean - this is the episode for you! We’re going through all the important metrics, what you should be aiming for and what to do if you’re missing the mark. What You’ll Learn: All the metrics you need to assess the health of your website and email marketing How much revenue email SHOULD be driving for your business How to improve those metrics that aren’t hitting the mark Episodes Menti...
Aug 04, 2020•24 min•Ep. 19
Should you be doing SMS marketing? I’ll break down how you can decide whether or not it’s the right move for you and your customer, plus give you some quick ideas and strategies you can use should you choose to get started with SMS. What You’ll Learn: Why compliance is of the utmost importance with SMS and how to avoid big fines The most popular platforms for SMS Messages Easy ways to implement SMS into your existing marketing strategy Read the Full Shownotes http://ecommercebadassery.com/sms-ma...
Jul 28, 2020•16 min•Ep. 18
Google Analytics, Google Search Console, Google Ads, Google Merchant Center, OH MY! You’re likely confused and overwhelmed with all the Google tools out there, what they do, and if you need to be using them. In this episode, I’m breaking it ALL down. What each tool is, what it’s used for, and whether or not you should be using it in your business. Get the lowdown on all the FREE resources Google provides so you can kick-ass in your eCommerce business and step into being a total eCommerce Badass....
Jul 21, 2020•21 min•Ep. 17
Over 90% of online shoppers read reviews before they make a purchasing decision. If you haven’t made collecting reviews a focus in your business, or you are just wondering how the hell to get your reviews to show up on Google… this is the episode for you. We’re diving deep into what types of reviews will be the most valuable for your business, the best tools to use, and how to figure out which one is best for YOU. Plus, we’ll review some best practices about collecting those reviews to make sure...
Jul 14, 2020•23 min•Ep. 16
Congrats, you got the sale… but your work isn’t done. If you really want to make money in your eCommerce business, you’ve got to figure out how to get those customers to KEEP coming back. In stage 4 of the 4-step eCommerce sales funnel it’s all about creating a post-purchase experience that wows your customers and makes sure they have a great experience with your product. What You’ll Learn: My trick for creating a kick-ass post-purchase experience The best way to build long-term loyalty with you...
Jul 07, 2020•15 min•Ep. 15
Wondering how to get that customer over the fence to FINALLY purchase your product? In stage 3 of the 4-step eCommerce sales funnel it’s all about showing the customer why they should buy from YOU over everyone else. They already know they want a product like yours, now you just have to seal the deal. Learn how to build on the previous two steps in the funnel and get them to whip out their wallet and spend those dollar bills. What You’ll Learn: How to set yourself apart from your competition A h...
Jun 30, 2020•23 min•Ep. 14
