eCommerce Badassery

Jessica Totillo Coster•ecommercebadassery.podbean.com

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.

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Episodes

13. How to Get Customers Closer to Making a Purchase + Grow Your Email List

So your customer has a problem to solve, but how do you let them know YOUR product is the one to solve it? This is where you start moving your customer from the awareness stage to the interest stage of the eCommerce sales funnel. In this episode we’re talking about how you can introduce YOUR product to your potential customer in a way that doesn’t feel sleezy or too salesy. The tactics we’re going to talk about today will also help you build your email list + YOU KNOW how much I love email. What...

Jun 23, 2020•18 min•Ep. 13

12. How to Get More Awareness & Visibility For Your eCommerce Store

Looking for new customers? In this episode, we’re talking about how to create content that will attract NEW customers to your business, before they even know they need a product like yours. Stop waiting for new customers to come to you and start learning how to attract them like a moth to a flame. What You’ll Learn: A simple 4 step funnel to visualize the journey of your customer from discovering you to becoming a repeat customer. What type of content to create for potential customers Tips for g...

Jun 16, 2020•20 min•Ep. 12

11. What's a Campaign Recap & Why You Need It

Raise your hand if you’ve spent hours planning a marketing or holiday campaign but are never REALLY sure how it went. Most of us are flying by the seat of our pants and when we get through a major sale or holiday we’re right onto the next one. But what if I told you there was a better way? Today I’m sharing my favorite tool for recapping our efforts so we know the best way to move forward. What You’ll Learn: The 3 most important questions you should ask yourself after every big campaign The numb...

Jun 09, 2020•21 min•Ep. 11

10. Acquisition vs. Retention: Which is More Important?

Do you need more new customers or repeat customers? That is the question. No matter what stage of business you’re at it can be a fine line between bleeding your existing customers dry and or spending all your money on acquiring new ones. On this week’s episode, I’m giving you the tools to figure out exactly what will be most valuable to your business right now and how to identify when you need to lean one way or the other. What You’ll Learn: 3 important factors that influence whether you should ...

Jun 02, 2020•19 min•Ep. 10

09. How to Get More Done in Less Time

You started this business to have more freedom, but it doesn’t always feel that way. Whether you’re constantly overwhelmed and scattered or just want to pick up some tips & tricks for being more efficient, this episode is for you. From my own experience to that of my clients, we’re diving into how to get more done, in less time. What You’ll Learn: The #1 time-waster in your business How your team is sabotaging your success & what to do about it Why I don’t want you to binge listen to my ...

May 26, 2020•28 min•Ep. 9

08. Why You Can't Trust Consultants: Not Everyone Has Your Best Interest in Mind

Ever been burned by a consultant? You’re not alone. But they’re not all bad, and it’s not necessarily intentional. But we do have to do our part to protect our business and our sanity. In this episode, we talk about the most common pitfalls to watch out for and how to make sure it doesn’t happen to you. What You’ll Hear: How I learned the hard truth about working with consultants Why you should always question authority Real talk about stepping into your role as CEO and standing up for your busi...

May 19, 2020•13 min•Ep. 8

07. The #1 Reason You Can't Afford to Pay Yourself

If you want this to be a business instead of a hobby, you need to be able to pay yourself. Once I learned there were so many 6-figure entrepreneurs that weren’t able to pay themselves from their biz, I knew I had to record this episode. That stops now, my friends. It’s time to talk money, honey. What You’ll Learn: The root cause of why you don’t have money to pay yourself What you need to do to ensure you’re making smart financial decisions in your business. The top mistakes I see most eCommerce...

May 12, 2020•25 min•Ep. 7

06. Why SEO Matters and How to Do it

SEO or Search Engine Optimization is the key to lasting eCommerce success. It’s basically FREE traffic. Sure, you have to invest in the time to get it done, but it will continue to serve you for the long-term, and it’s how you get NEW people to find your website without running ads! What You’ll Learn: What Search Engine Optimization ACTUALLY is Whether or not you should bother to go up against the big guys 4 Things you can do to start optimizing your site today The signal you might be sending Go...

May 05, 2020•22 min•Ep. 6

05. How to Increase Conversion on Your Website

You got people to your website, but how do you get them to BUY?! There is an entire discipline in eCommerce dedicated to conversion optimization and today we’re walking through the most important things you need to do on your site to make sure the customer pulls out their wallet and spends those dollar bills. What You’ll Learn: Whether or not your website is already converting well How to best structure your product page for optimal conversions The type of customer that’s worth 2.5x - 3x the ave...

Apr 28, 2020•37 min•Ep. 5

04. Quick Wins for eCommerce Success

Long-term goals are great, but sometimes we just need a quick boost to our business and a way to generate more revenue. In today’s episode, I walk you through strategies and tactics you can easily implement to start seeing super-quick results. What You’ll Learn: 2 strategies you can implement in the next 24 hours to generate more revenue in your business How to get more revenue with the customers you ALREADY have 2 ways to acquire new customers without spending $ on ads. A quick trick to save yo...

Apr 21, 2020•32 min•Ep. 4

03. Make Money on Autopilot With These Must Have Email Automations

Is your email marketing program working FOR you and generating you revenue on autopilot? Today we’re taking a deep dive into the automations you should have set up, how to use automation to save time so you can send less campaigns, and one email series most people aren’t talking about. If you haven’t already listened to Episode 2 where we cover the B.A.D.A.S.S. Email Marketing Framework, go back and listen to that first. It will help set the stage and build the foundation for this episode. What ...

Apr 14, 2020•27 min•Ep. 3

02. How to Make Money With Email Marketing for eCommerce

Overwhelmed with email marketing? Not sure if you’re doing it right or if you should be making more money from your efforts? Let’s dive into the Email Marketing Framework I use to generate 20% of a 7-figure eCommerce business. It’s a new way of thinking about and approaching email marketing so you can generate more revenue without the overwhelm. What You’ll Learn: The 6 pillars of a successful email marketing program How to generate content ideas to send out in your emails How to generate revenu...

Apr 14, 2020•35 min•Ep. 2

01. Who Am I and What to Expect from the eCommerce Badassery Podcast

From high-school dropout to managing a 7-figure eCommerce business with the top experts in the digital marketing and eCommerce field. Hear my story and how I found my way to supporting badass eCommerce entrepreneurs like YOU grow and scale your online store. The strategies and tactics I’m teaching you on the eCommerce Badassery podcast from real-world hands-on experience and learning from the top experts with high price tags. Now I’m here supporting scrappy female entrepreneurs because it lights...

Apr 10, 2020•13 min•Ep. 1

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