10. Acquisition vs. Retention: Which is More Important?
Episode description
Do you need more new customers or repeat customers? That is the question. No matter what stage of business you’re at it can be a fine line between bleeding your existing customers dry and or spending all your money on acquiring new ones. On this week’s episode, I’m giving you the tools to figure out exactly what will be most valuable to your business right now and how to identify when you need to lean one way or the other.
What You’ll Learn:
- 3 important factors that influence whether you should spend more time on acquiring new customers, or retaining the ones you have
- The #1 metric to help you identify where you should focus
- The retention strategy that every eCommerce business must have in place from the very beginning, even if you don’t have any customers yet.
Podcast Episodes Mentioned
- Ep. 03: Make Money on Autopilot With These Must-Have Email Automations
- Ep. 02: How to Make Money With Email Marketing
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