57. How to Do Influencer Marketing for eCommerce With Cody Wittick
Episode description
Influencer marketing has changed in the last few years and there is definitely a right and a wrong way to do it. Now that influencers have solidified their position in the online space and built a whole new industry if we want to take advantage of the power we need to take a different approach.
Today’s guest has cracked the influencer code and he’s sharing how he got his start in influencer marketing a QALO, eventually building up the influencer roster to over 250 people - including household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro-influencers within the industries of TV personalities, Crossfit, outdoors enthusiasts, and pets.
What You’ll Learn- How Cody got Lebron James to wear his product without even trying
- Why relationships are first in influencer marketing
- How to leverage the content from influencers to tell your brand story
https://twitter.com/Cody_Wittick
https://www.instagram.com/codywittick/
Get His Product Seeding & Usage Right Template Here
https://docs.google.com/document/d/1pZbQbvhFbC5INav-w_aihVOYagC1uHOtozYgZSPDQMU/copy
Snag His Influencer Marketing Course Here
https://ecommercebadassery.com/cody
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