65. iOS15 is Hiding Email Open Rates. What this Means for Your eCommerce Business.

Email open rates are going away, so what now? Is this the email apocalypse?

Tune in to hear what this update means for your eCommerce business, how to prepare your email account for iOS15 and how this might impact your email marketing strategy moving forward. 

Spoiler alert: it’s not as bad as you think 

 

What You'll Learn

• Is iOS15 going to kill email marketing?
• How to prepare for iOS15 and what steps you should be taking right now
• How to manage your email marketing once iOS15 is in place

Links Mentioned

Apple Announcement

https://www.apple.com/newsroom/2021/06/ios-15-brings-powerful-new-features-to-stay-connected-focus-explore-and-more/

 

Klaviyo Blog

https://www.klaviyo.com/blog/apple-ios-15-updates

 

Klaviyo Forum Thread on the Topic

https://community.klaviyo.com/metrics-and-analytics-36/how-is-the-ios-15-update-going-to-affect-klaviyo-s-open-rate-activity-tracking-1527

 

A Word from Andrew Balecki, CEO of Klaviyo

https://www.linkedin.com/posts/bialecki_apple-made-big-news-this-week-with-the-latest-activity-6808737559888310273-OzWy/

 

Omnisend Information Hub

https://opensaredead.com/

Read the Full Transcript

eCommerceBadassery.com/65

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