68. Must-Have Email Segments for eCommerce

Segmentation, you hear this word constantly but just getting started can be overwhelming and confusing. Instead of trying to get all fancy segmenting based on what people have purchased and ending up with tiny segments that leave you with missed revenue opportunities, focus on segmenting people based on where they’re at in their journey with you and your business. 

 

Today we’re talking about lifecycle segments that work for any business with any size list. Plus we’re covering what to send them and when!

 

What You’ll Learn

• The 2 most important factors to consider when segmenting your list
• What conditions to use in your segments to properly group your subscribers
• The type of content you should send each group
• How to work this strategy into your regularly scheduled program

Links Mentioned

How to Create Engagement Segments

https://help.klaviyo.com/hc/en-us/articles/360000407272-How-to-Create-Customer-Engagement-Tiers

 

Episodes Mentioned

How to Create an Email Marketing Calendar

 

Must-Have Email Automations for eCommerce

Read the Full Transcript

eCommerceBadassery.com/68

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