The 4 Pillars of Thought Leadership Your SME's Must Have
In this replay episode, Dan Sanchez talks to Ashley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian .
Aug 12, 2022•49 min
B2B Growth
Sharing lessons learned from the best content on the internet with B2B marketers.
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Episodes
The Marketing Channel You Can’t Overlook | Original Research
We spoke with 100 marketing leaders and asked "What is your most successful marketing channel?" In this roundtable discussion Benji , James , and Logan breakdown the findings. Discussed in this episode: Leveraging Organic Search to grow community across marketing channels Optimizing organic search while emphasizing being human Aligning searcher intent and your unique brand voice
Aug 10, 2022•41 min
It's Time for a New Marketing Scorecard, with Myles Madden
In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AI Discussed in this episode: The power of holding marketing accountable to revenue numbers. Tips for implementing new measuring metrics How marketing can impress and delight the C-suite and sales team
Aug 08, 2022•38 min•Ep. 1752
Brand vs Branding - The Debate with Sam Moss & Dan Sanchez
In this replay episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success. Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader. Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding. Con...
Aug 05, 2022•30 min•Ep. 1751
The Marketing KPIs Your CEO Should Care About | Original Research
We spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: The need to prioritize brand alongside demand Growing demand by delivering unique content Why pipeline must come from demand creation, not just demand capture
Aug 03, 2022•30 min•Ep. 1750
Is Your Content Intelligent? with Helen Baptist
In this episode Benji talks to Helen Baptist, Chief Operating Officer at PathFactory. Discussed in this episode: The core components of content intelligence The power and complexity of a content audit The future of content as a key converter
Aug 01, 2022•22 min•Ep. 1750
How Narrative, Category, & Community Work Together, with Kalim Aull
In this replay episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel which incorporates a Strategic Narrative, Category Design, and Community Building into one fine art. Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png
Jul 29, 2022•40 min•Ep. 1748
Your Marketing Teams Biggest Struggle | Original Research
We spoke with 100 marketing leaders and asked "What's your marketing team's biggest struggle?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: How to beat the pervasive issue of shiny object syndrome How to curate new ideas while executing your current strategy The importance of setting goals and priorities Recommendations/Resources: What the Heck is EOS? Deep Work by Cal Newport
Jul 27, 2022•40 min•Ep. 1747
A New Era for PLG, with Kyle Poyar
In this episode, Benji talks to Kyle Poyar, Operating Partner at OpenView. Discussed in this episode: Principles for the Age of Connected Work PLG and community strategies Delivering instant product value
Jul 25, 2022•33 min•Ep. 1746
Start Thinking About Go-To-Market as a Product, with Sangram Vajre
In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss… Why ABM isn’t a better form of marketing, it’s a different form How organizations can view go-to-market as a product, not a strategy 4 questions Sangram’s new book will answer about ABM in customer service
Jul 22, 2022•36 min•Ep. 1745
Messaging That Creates Demand, with Dacia Coffey
In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender. Discussed in this episode: How to run a sales mapping exercise in your organization Creating a holistic messaging timeline Why a demo early in the sales cycle is crippling
Jul 20, 2022•37 min•Ep. 1744
How To Promote Your Ideas (And Not Look Like A Narcissist), with Mitch Joel
In this episode, Benji talks to Mitch Joel, Author, Speaker, and Founder of the Six Pixels Group. Discussed in this episode: Valuable insights vs the cult of personality How thinking like a journalist improves your thought leadership Tools for creating helpful content
Jul 18, 2022•28 min•Ep. 1743
How to Establish a Growth Marketing Team, with Marc Bitanga
In this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio. We discuss: - The differences between traditional marketing strategy vs growth marketing strategy - Applying the sprint planning process to marketing - Turning everything into a funnel to identify growth marketing priorities - Making the best decisions with murky data - Is AI & automation the answer? - What to look for when hiring growth marketing team members
Jul 15, 2022•28 min•Ep. 1742
Should You Hire a TikTok Influencer? with Jess Flack
In this episode Benji talks to Jess Flack , Cofounder & CEO of Ubiquitous . Discussed in this episode: Choosing the right creator Using Influencers to generate viral PR campaigns How to attribute and track a TikTok Campaign for your Brand
Jul 13, 2022•32 min•Ep. 1741
Content as a service, with Mike Ebbers
In this episode Benji talks to Mike Ebbers , Account Executive at Monte Carlo . Discussed in this episode: How to create video content that makes your audience feel understood Getting team members outside of marketing involved in creative projects Using content as a service
Jul 11, 2022•37 min•Ep. 1740
3 Areas Where Agility Leads to ABM Success, with Colm Shalvey
In this replay episode, we talk to Colm Shalvey, Head of ABM at TripActions.
Jul 08, 2022•29 min•Ep. 1737
Optimize Lead Generation from Events, with Micheál McGrath
In this episode Benji talks to Micheál McGrath , the Head Of Marketing at VisibleThread Discussed in this episode: The importance of mastering the language of sales Webinars and Events that convert leads into clients Tips for presenting a marketing campaign to the C-suite
Jul 06, 2022•30 min•Ep. 1739
The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner
In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media. What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn: How brands should hire writers What makes a great writer for B2B Content How to build a content marketing strategy The notion of “Writing for Google” Be...
Jul 01, 2022•37 min•Ep. 1738
Customers First, Strategy Second, with Kaylee Edmondson
In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper . Discussed in this episode: Working to understand your customers Pivoting away from a mql/sql approach How to crawl, walk, run into a more ungated content structure
Jun 29, 2022•34 min•Ep. 1736
Prospect Experience as Competitive Advantage with Doug Bell
In this episode Benji talks to Doug Bell , CMO at LeanData. Discussed in this episode: Why MQL/SQL shouldn't be the Holy Grail Improving prospect experience Content that converts
Jun 27, 2022•30 min•Ep. 1735
What a Record Label Can Teach B2B Marketers About Building a Brand, with Alex Heddle
In this replay episode, we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.
Jun 24, 2022•21 min•Ep. 1734
Marketing Job Post Red Flags with Mary Keough
In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 . Discussed in this episode: How to hone your job posts 4 red flags to watch out for when looking for a marketing job The power of clarity around roles on your team My biggest red flag is when they have a very general term like "plan, execute, and analyze, a digital marketing strategy." Am I in charge of the website? Blogs? SEO? Paid social? The digital sphere is gigantic. Huge red flag....
Jun 23, 2022•26 min•Ep. 1733
Increase Your TAM and Warm a New Market, with Will Lyon
In this episode Benji talks to Will Lyon, Sr. Manager of Strategic Marketing and Industry Solutions at 6 Sense. Discussed in this episode: Increasing your TAM effectively with Data Using data to discern resonance and inform strategy How to warm a new market
Jun 22, 2022•22 min•Ep. 1732
A Holistic Approach to Demand Generation, with Ken Marshall
In this episode Benji talks to Ken Marshall , Chief Growth Officer at RevenueZen . Discussed in this episode: Systems to turn your website into a powerful tool that generates new sales inquiries A holistic approach to demand generation Honing the why behind your marketing efforts
Jun 21, 2022•33 min•Ep. 1731
Maximize Opportunities Pre, During, and Post Event, with Jonathan Kazarian
In this episode, Benji talks to Jonathan Kazarian , the Founder and CEO of Accelevents. Discussed in this episode: how to best collect and leverage event data how to leverage events as a core of your B2B marketing strategy Utilizing the data to create forums for targeted groups
Jun 20, 2022•26 min•Ep. 1730
Building a Networking Group that Actually Adds Value, with Rob Volk
In this replay episode, we talk to Rob Volk, Founder at Foxbox Digital.
Jun 17, 2022•19 min•Ep. 1729
How to Structure a Modern Marketing Team, with Gaetano DiNardi
In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts
Jun 16, 2022•28 min•Ep. 1727
Effective Win/Loss Interviews, with Tirrah Switzer
In this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands. Discussed in this episode: Why best practices aren't enough in win/loss interviews Comparing in-house to 3rd party How to best implement findings from the research
Jun 15, 2022•28 min•Ep. 1728
Authenticity Builds Brand, with Devin Reed
In this episode, Benji talks to Devin Reed, Head of Content Strategy at Gong. We discuss, how to build credibility by being authentic and how to create a culture where creativity and innovation thrive.
Jun 14, 2022•27 min•Ep. 1726
From Gen Z to B2B: TikTok Strategy for Your Brand, with Emily Brady
In this episode, Benji talks to Emily Brady, Creative Content Lead at Sweet Fish Media. Read the Full Guide here: From Gen Z to B2B: How to Execute a TikTok Strategy for Your Brand - Sweet Fish Media Discussed in this episode: Why your company should be on TikTok TikTok Strategies that win B2B TikTok case studies
Jun 13, 2022•24 min•Ep. 1725
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