The Marketing KPIs Your CEO Should Care About | Original Research
Aug 03, 2022•30 min•Ep. 1750
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Episode description
We spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and Logan break down the findings.
Discussed in this episode:
The need to prioritize brand alongside demand
Growing demand by delivering unique content
Why pipeline must come from demand creation, not just demand capture
Discussed in this episode:
The need to prioritize brand alongside demand
Growing demand by delivering unique content
Why pipeline must come from demand creation, not just demand capture
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