7 Principles for Explosive Top-line Growth, with Jeff Swystun
In this replay episode, we talk to Jeff Swystun, Consulting Chief Marketing Officer at Swystun Communications.
Jun 10, 2022•20 min•Ep. 1724
B2B Growth
Sharing lessons learned from the best content on the internet with B2B marketers.
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Episodes
Marketing as Practice, Not Function, with Eric Olson
In this episode, Benji talks to Eric Olson, CMO at Quickbase. We discuss: Developing a "Win Together" culture Unifying messaging & goals across departments What it looks like to have Marketing own the pipeline
Jun 09, 2022•25 min•Ep. 1722
Forget "Product-First". Become an Audience-First Company, with Dan Sanchez
In this episode, Dan Sanchez borrows another concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step further and applies the thinking to audience growth. You'll learn about: The pros and cons of being a "product-first" company How starting a company with an audience-first mindset works better. Practical steps to become more audience focused with your company
Jun 08, 2022•14 min•Ep. 1723
Marketing: The Center of Corporate Strategy, with Rebecca Biestman
In this episode, Benji talks to Rebecca Biestman, CMO at Reputation. We discuss: Why we need a language shift in B2B around "brand" How to bring up company positioning to the C-suite When to start prioritizing brand in your organization
Jun 07, 2022•26 min•Ep. 1721
Creatively Showcase Your Product in Action, with Evan Davies
In this episode, Benji talks to Evan Davies, Head of Marketing, Partnerships, and Growth at Coda. We discuss: Creative ways to showcase applications of your product or service The power of team rituals & incentives Evan's key learnings after helping to build the Coda gallery
Jun 06, 2022•33 min•Ep. 1720
Professional Freedom Isn’t a Pipe Dream, with Chris Walker
In this replay episode, we catch up with Chris Walker, CEO of Refine Labs, and he explains how realizing he already had professional freedom transformed his career. What we talked about: What professional freedom is and how to claim it for yourself The fear you need to overcome to branch out How to get support from leadership at your workplace
Jun 03, 2022•25 min•Ep. 1719
Add Friction to Your Marketing, with Jacob Azia
In this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies. Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.
Jun 02, 2022•22 min•Ep. 1718
Using Customer Insights to Unlock Marketing Success, with Ryan Paul Gibson
In this episode, Benji talks to Ryan Paul Gibson, Founder of Content Lift. With so much talk out there about how we need to "talk to our customers", it's only fitting to bring on an expert who can better define how to do that effectively. Ryan will explain how to pull out buyer insights and effectively transform your company accordingly. Show notes: https://en.wikipedia.org/wiki/Grounded_theory#Serendipity_pattern https://www.contentlift.io/my-one-case-study...
Jun 01, 2022•32 min•Ep. 1718
Create Content Your ICP Needs, with Nicole Bump
In this episode, Benji talks to Nicole Bump, Fractional Content Director at Bump Inbound. A well-defined ICP should help inform the content we create, yet many organizations struggle to define their ICP beyond title and size of company. Today, Nicole provides helpful questions and direction to hone in and create content that matches what your ICP both wants and needs.
May 31, 2022•28 min•Ep. 1716
8 Steps For Building and Leading a High Performance Team, with Jen Anderson
In this episode, we talk to Jen Anderson, previously the Director of B2B Marketing at RentPath and currently VP of GTM Strategy Consulting at Shift Paradigm.
May 27, 2022•44 min•Ep. 1715
A New Position in an Existing Category, with Rowan Tonkin
In this episode, Benji talks to Rowan Tonkin, CMO at Planful. Over the past 3 years at Planful, Rowan has focused much of his effort on defining their category in a saturated and mature market. Clearly, you can't just go off and create a new category without a ton of planning and intentionality. Today Rowan shares some of the difficulties they faced and the lessons learned throughout this process.
May 26, 2022•40 min•Ep. 1714
Don't Overlook Link Building, with Jeanna Barrett
In this episode, Benji talks to Jeanna Barrett, Founder & Chief Remote Officer at First Page Strategy. Jeanna shares how FPS has seen massive success from link building through offering small business grants and data-driven content and how you can do similarly.
May 25, 2022•30 min•Ep. 1713
Competing on Thought Leadership, with Robert Buday
In this episode, Benji talks to Bob Buday, Founder and CEO at Buday Thought Leadership Partners LLC, and Author of the book "Competing on Thought Leadership". Today Bob helps us rethink thought leadership. Sharing how to develop exceptional content and create demand for the expertise. Bob defines Thought Leadership as: "The acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. More broadly, and this is important, t...
May 24, 2022•41 min•Ep. 1712
The New Rules of Marketing and PR, with David Meerman Scott
In this episode, Benji talks to David Meerman Scott, marketing and business growth speaker, as well as the author of NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY. Our theme today is what has changed and what has stayed the same. The first edition was published back in 2007 so we have 15 years now to look back on, including the evolution of social media and the rise of A.I.
May 23, 2022•54 min•Ep. 1711
Blending Sales Enablement with Demand Generation, with Tabitha Adams
In this replay episode, Lesley Crews talks with Tabitha Adams on precision demand marketing, blending sales enablement with demand generation, and developing a "people first, outcome second" mindset.
May 20, 2022•29 min•Ep. 1710
Keynote Video: A Better Way to Present Your Solution, with Maura Rivera
In this episode, Benji talks to Maura Rivera, CMO at Qualified. As Qualified looks to shape their corporate narrative and paint a bigger picture of what they are bringing to market they have found one medium particularly useful, keynote videos. A 12-minute video, becomes a piece of pillar content informing the rest of their content strategy. Today we unlock how to use keynote videos in your marketing strategy. For an example of the Qualified Keynote, click here.
May 19, 2022•32 min•Ep. 1709
The Rise of Community and How to Build One, with Sara Pion
In this episode, Benji talks to Sara Pion, Senior Growth Manager at Voiceflow. B2B businesses hope to create a strong spirit of community with their clients and customers. However, this is far easier said than done. Voiceflow both built and migrated a large community of users and today Sara shares what she's learned through this process.
May 18, 2022•57 min•Ep. 1708
Onboarding Done Right, with Cynthia Gumbert
In this episode, Benji talks to Cynthia Gumbert, CMO at SmartBear. Hiring is complex in 2022, successful onboarding is a must for the forward momentum of your department and organization as a whole. Cynthia shares how to sure up your onboarding process and create brand advocates from day one.
May 17, 2022•30 min•Ep. 1707
How Microsites Elevate Your ABM Approach, with Karthik Chandhramoulie
In this episode, Benji talks to Karthik Chandhramoulie, Sr. Director of Marketing at Guild Education. At Guild Education, Karthik and his team are executing a highly personalized, ABM approach. Using microsites and retargeting Guild is getting their message in front of some of the largest organizations in the country. Learn how to personalize your storytelling and scale microsites in this fascinating episode.
May 16, 2022•43 min•Ep. 1706
What Not To Do In 2022, with Ruslan Tovbulatov
In this replay episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat. This is the anti-resolution episode. A discussion on things we want to stop doing this year. We’re discussing the importance of prioritization, intentionally seeing the talent already on your team, and how vital rest is to our long-term success.
May 13, 2022•56 min•Ep. 1706
Revenue Operations: Systems for Scalable Growth, with Stephen Diorio
In this episode, Benji talks to Stephen Diorio, Managing Director at The Revenue Enablement Institute and author of "Revenue Operations". The skill sets in marketing are in flux, the marketing toolset has been democratized, and the marketing mix has changed. So how do we succeed in this new world? Stephen says it starts with Revenue Operations and he's giving away the core building blocks in this fascinating conversation.
May 12, 2022•36 min•Ep. 1704
Your Next Strategic Move, with Brian Walker
In this episode Benji talks to Brian Walker, Chief Strategy Officer (CSO) at Bloomreach and host of the "Commerce Experience" Podcast.
May 11, 2022•41 min•Ep. 1171
Content Analytics Made Easy with David Cardiel
In this episode, Benji talks to David Cardiel, Vice President of Marketing at WordPress VIP & Parse.ly. Today we learn how David used data to determine pillar content and ultimately drive revenue. He explains how data should inform and continuously improve our marketing efforts across the board and what we should be paying attention to in all the numbers.
May 10, 2022•31 min•Ep. 1701
The Enemies of Quality Communication, with Bunny Tharpe
In this episode, Benji talks to Bunny Tharpe, Vice President of Marketing at Quark. With a background in PR and Journalism, words and language matter deeply to Bunny. She explains why they should matter to every marketer and we discuss the power of a move from passive to active language.
May 09, 2022•44 min•Ep. 1700
How to Show Your CEO that ABM is Working with Derek Slayton
In this replay episode, we talk to Derek Slayton, Chief Operating Officer at BigTime Software, formerly CMO at Terminus.
May 06, 2022•34 min•Ep. 1699
Playbooks to Remedy Decision Fatigue with Faton Gjuka
In this episode, Benji talks to Faton Gjuka, Operating Partner atSumeru Equity Partners. As marketing leaders, we are looking to expedite the learning process of our team members. One way to do that is to have playbooks in place for our team to run when specific situations arise. While this is common practice in some companies, Faton provides a unique approach that we can all learn from.
May 05, 2022•31 min•Ep. 1698
Your Next Move is in the Data, with Garrett Scott
In this episode, Benji talks to Garrett Scott Head of Marketing Growth & Demand Gen at Calendly. Calendly has a vast array of users and large numbers of users across different fields and titles. How do they use data to determine their ICP? How do you balance serving everyone, while also going deep into some niches? Today, Garrett explains.
May 04, 2022•33 min•Ep. 1697
5 Steps to a World-Class Team with Dr. Jon Finn
In this episode, Benji talks to Dr. Jon Finn, Director, and Founder of Tougher Minds and Author of The Habit Mechanic. Jon provides a breakdown of how we can use leadership science to generate better teamwork within our organizations. Jon provides 5 steps to team building that you can walk away from this episode and implement immediately.
May 03, 2022•44 min•Ep. 1696
Customer Marketing: It's Not What You Think, with Tara Pawlak
In this episode, Benji talks to Tara Pawlak, Head of Marketing at GetAccept. Customer marketing shouldn't be marketing at your customers for your business's immediate benefit, yet often that's what it's reduced to. Tara is here to help us re-examine our current strategy and provides some practical advice to move in a better direction.
May 02, 2022•42 min•Ep. 1695
4 Things Marketing Ops Is Thinking but Won't Tell You, with Charlie & Christie
In this replay episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, about 4 things your marketing ops person is thinking but won’t tell you.
Apr 29, 2022•40 min•Ep. 1693
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