Add Friction to Your Marketing, with Jacob Azia
Jun 02, 2022•22 min•Ep. 1718
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Episode description
In this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies.
Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.
Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.
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