Marketing as Practice, Not Function, with Eric Olson - podcast episode cover

Marketing as Practice, Not Function, with Eric Olson

Jun 09, 202225 minEp. 1722
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Episode description

In this episode, Benji talks to Eric Olson, CMO at Quickbase.
We discuss:
Developing a "Win Together" culture
Unifying messaging & goals across departments
What it looks like to have Marketing own the pipeline
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