In this episode, Benji talks to Kyle Williams, Founder of Brickstack. As marketing leaders, we feel the ongoing tension between what we say the product does vs what the product ACTUALLY does and how we go about addressing the market. Our best SDRs and CSRs know intuitively, from practice, how to best address potential buyers. Today Kyle shows us how to get that useful information from the heads of our team members into a repeatable system.
Apr 28, 2022•29 min•Ep. 1692
In this episode, Benji talks to Scott Miller, Senior Advisor at Franklin Covey. What's the largest obstacle that stands in the way of massive success for us as marketers? Scott says it's misplaced focus. Far too often we hone in on what we love, instead of what our customers need. Rise above the marketing mess and find your customer-centric message!
Apr 27, 2022•37 min•Ep. 1694
In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders. If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you’ll eventually hit a wall". Today we discuss how a strong brand drives demand.
Apr 26, 2022•26 min•Ep. 1691
In this episode, Benji talks to Cristy Ebert Garcia, CMO at Impact.com. It's one thing to say we need to tie revenue to our marketing efforts, it's another to put a plan in place that executes on it consistently. Today Cristy provides her thoughts on attribution and how to discuss marketing with the C-suite.
Apr 25, 2022•38 min•Ep. 1690
In this replay episode, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety.
Apr 22, 2022•1 hr 3 min•Ep. 1689
In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly. We've come to a time in B2B marketing where more and more we're taking ideas from B2C marketing. But it hasn't always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.
Apr 21, 2022•37 min•Ep. 1688
In this episode, Benji talks to Susan Vitale, Chief Marketing Officer at iCIMS. With the great resignation and many renegotiating on a personal level what we want from work, recruitment and retention are hot topics across the business landscape currently. iCIMS recently released the "2022 Workforce Report" and found that job openings were up 86%, hires were up 45% and job applications were down 11%. Finding the talent is difficult, it's scarce. Today, Susan helps us navigate these uncertain time...
Apr 20, 2022•37 min•Ep. 1687
In this episode, Benji talks to Maia Morgan Wells, Senior Content Marketing Manager at Act-On and host of The Marketing Hero Podcast. Maia explains the power of having your team own a couple of key verticals and breaks down how you can use content clusters to force alignment around those verticals.
Apr 19, 2022•36 min•Ep. 1686
In this episode, Benji interviews Eric Stockton, VP of Demand Generation at Constant Contact. We discuss a recent research report published by Constant Contact around Attribution and how it actually works. To view the research report, click here. Today we also debut a new format. A roundtable discussion before the interview, where we take on timely marketing topics. Have feedback on the new format? Reach out to Benji with things you liked or suggestions for improvement. We love hearing from you....
Apr 18, 2022•39 min•Ep. 1685
In this replay episode (part 2 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.
Apr 15, 2022•31 min•Ep. 1684
In this replay episode (part 1 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.
Apr 14, 2022•31 min•Ep. 1683
In this episode, Benji provides practical ways to stay zoned into your work. If you struggle to stay on task and get deep work done, today's show is for you. 11 Ways to Focus and Get More Done: 1. Live from your calendar 2. Hardest Task(s) First 3. Say "Oops, O well" 4. Lunchtime Walk 5. Rock Work (Live from Calendar) 6. Set your workspace 7. Tuesdays Sweetfish company-wide Focus Hours 8. Stand after lunch 9. Monitor Water in-take 10. Set intentions for tomorrow 11. Ask for help...
Apr 13, 2022•15 min•Ep. 1682
In this episode, Benji interviews Dan Sanchez, Director of Audience Growth here at Sweet Fish Media. Are you a B2B Podcaster interested in joining Mic Club? Learn more and sign up here.
Apr 12, 2022•23 min•Ep. 1681
In this episode, Benji talks to Shanee Ben-Zur Chief Growth & Marketing Officer at Crunchbase. Today's discussion centers around how to have your product-led growth motion - self-serve, and your traditional sales team, play well together. This is a breakdown of a hybrid model that can bring alignment and new possibilities to your organization.
Apr 11, 2022•36 min•Ep. 1680
In this replay episode, we talk to Christelle Flahaux, SVP of Brand and Experiences at Automation Anywhere. Formerly, Vice President of Marketing at FortressIQ.
Apr 08, 2022•27 min•Ep. 1679
In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline. Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.
Apr 07, 2022•38 min•Ep. 1678
In this episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch. Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3? EDUCATION RELATIONSHIPS EXTREME MEASUREMENT
Apr 06, 2022•36 min•Ep. 1677
In this episode, Benji talks to Tim Harris, Director of Product Marketing at Uniphore. Tim takes time to walk us through a recent ad campaign Uniphore ran and how their ICP informed their storytelling.
Apr 05, 2022•32 min•Ep. 1676
In this episode, Benji talks to Arta Shita, Head of Growth Marketing at Testlio. Often we discuss the importance of alignment between sales and marketing, but today Arta shines a spotlight on a relationship easily overlooked. The connection between Growth and Product marketing if done well may just unlock a new level of momentum for your organization.
Apr 04, 2022•26 min•Ep. 1675
In this replay episode, Lesley Crews talks with Brett Trainor about how to shift your mindset and focus on growth.
Apr 01, 2022•23 min•Ep. 1674
In this episode, Benji talks to Melissa Rosenthal, Chief Creative Officer at ClickUp. Melissa provides a breakdown of the importance of humanizing your brand and getting crystal clear on the personality of your company.
Mar 31, 2022•24 min•Ep. 1673
In this episode Benji talks to Drew Neisser, Founder of Renegade and CMO Huddles. Recently named on Linkedin's 2022 list of Top Voices in Marketing and Advertising. Today we are destroying the myth that brand is "fluffy", clearing away the clutter around brand alignment, and providing actionable steps for marketing leaders to reinforce the importance of brand in the boardroom.
Mar 30, 2022•31 min•Ep. 1672
In this episode, Benji talks to Jen Abel, Co-Founder of Jjellyfish. Jen shares the secrets of 0 to 1, Founder led sales. How do we identify early adopters and when is your company ready to start handing off sales to a sales team? This episode is a great chance for marketing leaders to get out of their typical scope and expand their insights into growth and sales motions.
Mar 29, 2022•28 min•Ep. 1671
In this episode, Benji talks to Lisa Smith, VP, Integrated Marketing at Demandbase. In a season of rapid growth, how do organizations maintain synergy and alignment? That's the question Lisa helps us tackle today. Demandbase recently acquired three companies, so cultivating teamwork and providing systems for continued top-level execution is top of mind for Lisa and we get to glean from that wisdom in this episode.
Mar 28, 2022•27 min•Ep. 1670
In this replay episode Logan Lyles talks to Dara Treseder, formerly CMO at Carbon, now at Pelaton.
Mar 25, 2022•19 min•Ep. 1669
In this episode, Benji talks to Justin Simon, Head of Content Marketing at Metadata.io. If you struggle to get the most out of your content, Justin is here to help. Today, Justin shares how to spread out content so you get more pipeline, traffic, and attention.
Mar 24, 2022•33 min•Ep. 1668
In this episode, Benji talks to Russ Somers, CMO at Lytho. Creative teams face numerous challenges, today Russ identifies his top 5 and we spend the bulk of our time providing remedies to these issues that are so often prevalent.
Mar 23, 2022•33 min•Ep. 1667
In this episode, Benji talks to Emily Melious, Fulfillment Coach andCEO of Launch Consulting. Fulfilling work can seem elusive. How do we even measure it? Today Emily gives us three key areas she believes lead to fulfillment. This conversation goes beyond tactics and tips we typically discuss on the podcast and drives at the heart of our work as marketing teams.
Mar 22, 2022•38 min•Ep. 1666
In this episode, Benji talks to Steve Hartert, Chief Marketing Officer at JotForm. In this lively conversation, Steve breaks down the 3 core pieces of a marketing strategy and details the necessity of laser focus on your customers.
Mar 21, 2022•43 min•Ep. 1665
In this episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning. As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docuseries followed Joei Chan, a new employee, as she navigated her first 3 months on the job.
Mar 17, 2022•39 min•Ep. 1663
