Strong Brand Drives Demand with Lori Cohen
Apr 26, 2022•26 min•Ep. 1691
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Episode description
In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders.
If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you’ll eventually hit a wall". Today we discuss how a strong brand drives demand.
If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you’ll eventually hit a wall". Today we discuss how a strong brand drives demand.
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