In this episode, Rex Biberston, VP of Revenue at Sweetfish, is interviewing Benji. If you've ever wondered what goes into producing a daily podcast or how to up the quantity and quality of your content today's episode is for you. Today we pull back the curtain on B2B Growth and giveaway Benji's learnings from his first 4 months as B2B Growth Host.
In this episode, Benji interviews Chris Lynch, Chief Marketing Officer at Mindtickle. B2B marketers are constantly trying to simplify complicated, broad offerings. Honing the craft of distilling the complex into plain English is top of mind for many of us and today Chris imparts his learned wisdom providing a way forward for us to do exactly that.
In this episode Benji talks to Jordan Decker, Vice President of Demand Generation at PatientPop. B2B email can feel stale and robotic, but Jordan believes email can be exciting and extremely valuable to your companies bottom line. Todays conversation is a tactical dialogue on what's working for PatientPop in their email campaigns right now and how we can level up our next outreach.
In this replay episode, we're discussing the complex balancing act that is pricing. How can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs? Ajit Ghuman, Director of Pricing and Packaging at Twilio, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence. Ajit’s advice: Don’t fear pricing!
In this episode Benji talks to Jason McClelland, CMO at Algolia. Jason brings a wealth of experience as it pertains to Go-to-Market strategy from his time at Adobe and Heroku. Together we discuss how GTM is often misunderstood and often not integrated past a freemium offering. This conversation provides instruction on user experience, analyzing data signals, and developing a experimental team that has a dotted line directly to the executive team.
In this episode Benji talks to Sarah Noel Block, CEO of Tiny Marketing. If content marketing is overwhelming you right now and you need strategies for better distribution, Sarah provides the practical takeaways you're looking for.
In this episode Benji talks to Tim Rickards, Managing Director, Social & Content Strategy at Hearsay Systems. From micro to macro, A/B testing allows us to explore resonance and what truly matters to our audience. Tim provides practical insights regarding the use of story vs data, and we discuss how to be effective in a highly regulated industry like finance.
In this episode, Benji discusses the past, present, and future of marketing with Danielle Bechtel. We're pondering the Metaverse, how developers and Gen Z are shaping the marketing landscape, and what we have to be excited about in this new virtual world.
In this replay episode, Ethan Beute , Chief Evangelist at BombBomb, talks with Stacy Sherman, founder of DoingCXRight, about the connection between EX and CX, co-creating with your customers, and being more personal and human with video. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast here or in your favorite podcast player.
In this episode Benji talks to Dave Gerhardt, Founder of DGMG and author of Founder Brand: Turn Your Story Into Your Competitive Advantage. In this wide-ranging conversation Dave provides practical mindset shifts around content marketing and walks us through 3 pivotal steps for establishing a Founders brand.
In this episode, Benji talks to Lisa Cox, Director of Marketing at Teak & Twine. Today's conversation is all about instilling a culture of learning within your team. Exploring creative ways to do this through goal setting and special projects.
In this episode, Benji interviews Vanessa Dreifuss, the VP of product and marketing at Unito. The conversation breaks down the power of a focused I.C.P and how to get there. Vanessa shares how using analysis, synthesis, and definition can lock in your persona and cultivate company-wide alignment and momentum.
In this episode Benji talks to Diana Mitchell, Community Manager here at Sweet Fish Media. There is a lot of discussion these days around community, there is a hunger for it, especially as we navigate the virtual work space. Diana is sharing some exciting news on the community we are forming here at Sweet Fish, top marketers coming together to share, learn, and grow. Interested in Marketing Squad? Email Diana: Diana.mitchell@sweetfishmedia.com...
In this episode, Benji talks to Rebeca Silver, SVP Marketing at LetsGetChecked. When the pandemic forced Rebecca to take a live event, virtual, she realized all the added benefits of hosting these meetups online. In this discussion Rebecca breaks down the tools you need to pull off a fantastic event and more importantly what to do after the event to ensure you and your guests get everything out of it.
In this episode Benji talks to Chuck Hengel, CEO and Founder of Marketing Architects. This discussion centers on 4 distinct moments in Chucks 25+ years career where crisis built resilience, creativity, and unity in his team. Discussion includes how we can actively choose our response and the process necessary to make our organizations "anti-fragile".
In this episode, Benji talks to Patrick Ward, VP of marketing at Rootstrap. Today's conversation is a lively discussion around the power of a side hustle. How it can help fuel your day job, and add energy to your marketing team.
In this episode, Benji talks to Jordan Crawford, Co-Founder of Blueprint Data. We discuss the importance of targeting and decoding pain, and how we can start to see patterns that will allow us to score our serviceable market at scale. Jordan provided several resources, you can find the links below. Customer Discovery Worksheet Get 11-30% positive reply rates on cold email How to Go-to-Market in 2022
In this episode, Benji chats with Emily Brady, Creative Content Lead at Sweet Fish. Can B2B brands thrive on TikTok? What are best practices? How can we effectively repurpose on the platform? Emily gives unique insights as a creator, actively trying and testing things.
In this episode, Benji talks to Mike Goldberg, Global Director of Content Marketing at the CFA Institute. When faced with a complex value proposition Mike pivoted to a unique content strategy. Playing off the Super Bowl, Mike created a football-themed campaign to help showcase the engineers that set the company apart. This episode is a breakdown of that campaign, with practical lessons in creativity and communication.
In this episode, Benji interviews Eva Sasson, Head of Marketing at Argyle. The discussion is all about considering the question: Should we build or buy? This applies internally to our teams and tools, as well as externally and how we market the solutions we offer.
In this episode, Benji talk s with Brad Zomick, VP of Marketing at Cumul.io. Brad distills what to focus on the first 60 days with a new company. What should be prioritized? Who should we focus on getting to know? How do we set ourselves up to win?
In this episode Benji talks to Monica Sullivan CMO at Demand Science. As B2B leaders we know data is important, but aligning sales and marketing with one common scorecard can be tough. Monica dispels the needed metrics to push your revenue teams forward, providing practical insights to help you create one dashboard to rule them all.
Today’s episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They’re breaking down the first section of our audience growth flywheel, content optimization.
There is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions… TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business. So, join us as we draw on our experience and gather insights from other mar...
Today's episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They're breaking down the first section of our audience growth flywheel, content optimization.
In this episode, Benji Block talks to Angela Voss, Chief Client Officer at Marketing Architects. We discuss the keys to building brand awareness and how to seize opportunities using mediums others are overlooking. We're asking questions like: What's the power that TV ads can have on your business? And how does clout play a vital role in your industry?
In this episode Benji talks to Kyle Lacy, SVP of Marketing at Seismic. What levers can we pull to evolve our marketing teams? How can we best utilize our tools and align our teams as we scale? Kyle provides the questions and framework necessary to move your marketing team forward.
In this episode Benji is joined by James Carbary and Rex Biberston to provide 4 predictions for the year ahead.
In this episode, Benji interviews John Morris, Executive Director of Brand at Club Colors. John and his team take a unique approach when it comes to gifting. Learn how giving things away pays fantastic dividends in the long run and how Club Colors executes their Logo Challenge.
In this episode Benji interviews Mario Paganini, Head of Marketing at STORD. When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website. See the new STORD website, click here.
