Polish Your Buyer Personas with Vanessa Dreifuss
Mar 01, 2022•23 min•Ep. 1651
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In this episode, Benji interviews Vanessa Dreifuss, the VP of product and marketing at Unito.
The conversation breaks down the power of a focused I.C.P and how to get there. Vanessa shares how using analysis, synthesis, and definition can lock in your persona and cultivate company-wide alignment and momentum.
The conversation breaks down the power of a focused I.C.P and how to get there. Vanessa shares how using analysis, synthesis, and definition can lock in your persona and cultivate company-wide alignment and momentum.
For the best experience, listen in Metacast app for iOS or Android