It's Time for a New Marketing Scorecard, with Myles Madden
Aug 08, 2022•38 min•Ep. 1752
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Episode description
In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AI
Discussed in this episode:
The power of holding marketing accountable to revenue numbers.
Tips for implementing new measuring metrics
How marketing can impress and delight the C-suite and sales team
Discussed in this episode:
The power of holding marketing accountable to revenue numbers.
Tips for implementing new measuring metrics
How marketing can impress and delight the C-suite and sales team
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