How to Establish a Growth Marketing Team, with Marc Bitanga
Jul 15, 2022•28 min•Ep. 1742
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Episode description
In this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio.
We discuss:
- The differences between traditional marketing strategy vs growth marketing strategy
- Applying the sprint planning process to marketing
- Turning everything into a funnel to identify growth marketing priorities
- Making the best decisions with murky data
- Is AI & automation the answer?
- What to look for when hiring growth marketing team members
We discuss:
- The differences between traditional marketing strategy vs growth marketing strategy
- Applying the sprint planning process to marketing
- Turning everything into a funnel to identify growth marketing priorities
- Making the best decisions with murky data
- Is AI & automation the answer?
- What to look for when hiring growth marketing team members
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