Messaging That Creates Demand, with Dacia Coffey
Jul 20, 2022•37 min•Ep. 1744
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Episode description
In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender.
Discussed in this episode:
How to run a sales mapping exercise in your organization
Creating a holistic messaging timeline
Why a demo early in the sales cycle is crippling
Discussed in this episode:
How to run a sales mapping exercise in your organization
Creating a holistic messaging timeline
Why a demo early in the sales cycle is crippling
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