On today's episode of Authentic Influence , Adam Conner is joined by Kathleen Hall, the Chief Brand Officer of Microsoft. True to form, Microsoft Teams was used for the recording, for which the show has its first video asset! Today, you'll learn: Kathleen's journey to Microsoft, and how going into advertising broke her dad's heart; why Kathleen loves advertising Kathleen's favorite moments with Microsoft thus far through her time from the Vista days to today How being more digitally connected is...
Jun 01, 2020•36 min
On today's episode of Authentic Influence , Adam Conner is joined by Julie Hall, the founder of Communitas Global. Communitas helps businesses connect with their authentic purpose, core values, and guiding principles to drive meaningful, sustainable growth. Today, you'll learn: Why Julie founded Communitas following 25 years in advertising in PR; the concept of "corporate conscience" The importance of practicing what you preach, as a company Given the current context, thoughts on brands fronting...
May 28, 2020•36 min
On today's episode of Authentic Influence , Adam Conner is joined by Casey Hurbis, the Chief Marketing Officer of Quicken Loans. Quicken Loans is America's largest lender. Today, you'll learn: Casey's journey to Quicken Loans; the mantras and principles which Casey carries with him every day, and instills in his team, to get better (specifically, the 19 "ism"s) Casey's recollections on his favorite moments with the brand, particularly their recent Super Bowl spot with Jason Momoa (which he noted...
May 27, 2020•32 min
On today's episode of Authentic Influence , Adam Conner is joined by Fabio Barreto, the CEO of FARM Rio Global. FARM Rio is Brazil's most beloved clothing and lifestyle brand -- and Fabio is responsible for extending that brand love and lifestyle worldwide. Today, you'll learn: Fabio's journey to FARM Rio; how it has developed from a fashion brand to a complete lifestyle The Farmetes: who they are, how they interact with the brand, and how FARM elevates their stories Fabio's quest to take FARM b...
May 26, 2020•34 min
On today's episode, Adam Conner is joined by Nicole Staple and Sonali Lamba, the founders of Brideside. Brideside is an all-channel concierge service providing peace of mind to bridal parties all over the world. Today, you'll learn: Why Nicole and Sonali founded Brideside The ways in which Brideside is "unapologetic" in the ways it goes to market The stereotypes about the bridal industry which Brideside is seeking to break The ways in which Brideside highlights its customers and prioritizes incl...
May 21, 2020•32 min
On today's episode, Adam Conner is joined by Henrik Werdelin, the founder of BARK. BARK is one of the fastest growing pet brands out there today, creating products and experiences that foster the health and happiness of dogs everywhere. Check out Henrik's new book, "The Acorn Method: How Companies Get Growing Again" on Amazon: https://www.amazon.com/Acorn-Method-Companies-Growing-Again-ebook/dp/B086L2WKSL . Today, you'll learn: How Henrik came to found BARK, and how it all started on a cruise sh...
May 19, 2020•33 min
On today's episode, Adam Conner is joined by Hadrien Delande, the Chief Marketing Officer of B.GOOD. B.GOOD is a farm-to-table restaurant chain committed to "Food with Roots." Today, you'll learn: Hadrien's journey to B.GOOD; community efforts in the current context including grocery delivery How B.GOOD builds relationships generally and tactically; how they amplify consumer voice Somewhat unique advice as to how to become a better marketer, given Hadrien's global experience Be sure to stay subs...
May 18, 2020•29 min
On today's episode, Adam Conner is joined by Don Lane, the CMO of Saucony. Saucony is an American manufacturer of athletic shoes. Today, you'll learn: Don's journey to Saucony; what he loves about footwear Saucony's adjustments given COVID, plus the benefits provided to the running community in these times via forced growth How Saucony highlights the stories of regular runners, amateur to professional How Don ramped up into running and how you can too; the ways Saucony can help As always, advice...
May 14, 2020•30 min
On today's episode, Adam Conner is joined by Tom Goedde, the CMO of DraftKings. DraftKings (Nasdaq: DKNG) is an American daily fantasy sports contest and sports betting provider. Today, you'll learn: Tom's journey to DraftKings, which involves a lot of video games! What about video gaming translates well (or doesn't) to online betting gaming How DraftKings is adapting to COVID, including how e-sports have come into the fold The games Tom most wants to see included in DraftKings' coverage As alwa...
May 12, 2020•30 min
On today's episode, Adam Conner is joined by Allison Edgerton, the President for the US at Birchbox. Birchbox is a New York City based online monthly beauty subscription box for both men and women. Today, you'll learn: Ali's journey to Birchbox; what prior experience from disparate industries translated well into subscription beauty, plus what was brand new How Birchbox personifies its core, casual consumer (including an interesting name and character) How the brand differentiates conversations ...
May 11, 2020•36 min
On today's episode, Adam Conner is joined by Scott Braun, the Chief Marketing Officer of Drizly. Drizly is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada, known as the "Amazon for liquor." Today, you'll learn: Scott's journey to Drizly; why it's an exciting time for the brand The ways in which Drizly uses regulation to its advantage by purposely differentiating the conversations it has with its consumers Drizly's response to COVID Given the brand...
May 07, 2020•28 min
On today's episode, a bonus edition for Cinco de Mayo. Adam Conner is joined by Conley Fitzpatrick, the Chief Marketing Officer of Dano's Tequila. Today, Conley chats about breaking in to the craft spirits category during this time -- plus the ways the up-and-coming brand is currently building relationships. Check out the Dano's virtual happy hours! Here's the link on Facebook https://www.facebook.com/events/1301923573330861/ , and the link on Zoom https://zoom.us/j/651931228?pwd=c1ViaG9FaU9jZlZ...
May 05, 2020•27 min
On today's episode, Adam Conner is joined by Raj Pudipeddi. Raj is the Chief Product, Innovation & and Marketing Officer for Align Technology, the makers of Invisalign. In this episode, Raj talks about Align's ever-smiling patients and the lives the brand vastly improves -- while sharing stories along the way. Today, you'll learn: Raj's truly global journey across industries and roles on the way to Align The breadth of Raj's role, and all that it encompasses; how it has contributed to Align'...
May 04, 2020•24 min
On today's episode, Adam Conner is joined by Jessica Jensen, SVP of Marketing for Kayak and OpenTable. In this episode, we dream about where we'd like to eat and travel once COVID is behind us -- and learn about how the brands capture authentic moments. Today, you'll learn: Jessica's journey; specifically how she came to be at the helm of two different brands Jessica's guiding principles as a brand builder How Kayak and OpenTable are adapting to COVID, including grocery reservations and a "trave...
Apr 30, 2020•26 min
On today's episode, Adam is joined by Coursera CMO Kim Caldbeck. In this episode, Kim describes how the online learning platform is supporting students during this time. Today, you'll learn: How Coursera is responding to COVID-19; free resources, including a class on happiness What Kim looks for in fellow tech leaders How Coursera captures and amplifies the examples of its students, including a few standout stories As always, advice on building more authentic brands Be sure to stay subscribed fo...
Apr 27, 2020•26 min
On today's episode, Adam is joined by Jackson Jeyanayagam, VP and GM over DTC at Clorox. In this episode, Jackson talks about how Clorox approaches DTC differently and gives some world-class education on how to stay well-rounded professionally. Today, you'll learn: Jackson's journey to Clorox following extensive experience on the agency side as well as being a CMO in DTC How Clorox approached DTC different than other legacy CPGs; marrying the agile DTC style with the legacy CPG stereotype of slo...
Apr 23, 2020•48 min
On today's episode, Adam Conner is joined by Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business School. In this episode, Brian teaches Adam the intricacies of marketing an educational institution, something which Adam hasn't learned before. Be sure to check out Brian's podcast, Cold Call from Harvard Business School. Check it out here: https://hbswk.hbs.edu/Pages/browse.aspx?HBSContentType=Cold%20Call%20Podcast . Today, you'll learn: Brian's journey to Harvard, which...
Apr 20, 2020•32 min
On today's episode, Adam Conner is joined by John Occhipinti, the CEO of NatureBox. NatureBox is the ultimate resource for healthy and clean snacks including adaptogenics, functional food, and CBD snacks. Today, you'll learn: John's journey to NatureBox; his reasons for moving from board to exec team, and his thoughts on company values and how they get affected once injected with capital How NatureBox has adapted in COVID from DTC to DTE, and the benefits that direct-to-employee commerce could b...
Apr 16, 2020•29 min
On today's episode, Adam Conner is joined by Chris Hollander, the SVP of Marketing at Panera Bread. Today, you'll learn: Chris's journey to Panera; the values he hopes the cafés instill (hope, inspiration, etc) The importance of getting to know the consumer, generally, especially in fast casual The ways Panera encourages its consumers to share their story (especially an idea he encourages you to steal!) Ways Panera is building 1:1 relationships and activating its 19 million "e-marketable" custom...
Apr 13, 2020•32 min
On today's episode, Adam Conner is joined by Jamie Moldafsky, the Chief Marketing Officer of Wells Fargo. Today, you'll learn: Jamie's journey to Wells Fargo; how the journey to CMO was not always the plan The specific moments in Jamie's career which launched her to today; also, the most teachable moments The biggest thing Jamie learned during Wells Fargo's recent account fraud crisis The principles Jamie instills in her team to reach people authentically, given her experience across multiple cr...
Apr 06, 2020•24 min
On today's episode, Adam Conner is joined by the CMO of NerdWallet, Kelly Gillease. Today, you'll learn: Kelly's journey to NerdWallet; her path through several successful internet companies; plus, what makes them successful The spectrum of offerings NerdWallet brings to market; insight on how NerdWallet offers value to consumers regardless of whether or not it directly benefits the bottom line NerdWallet's strengths and opportunities with regard to marketing through the voice of the consumer Wh...
Mar 30, 2020•26 min
On today's episode, Adam Conner is joined by Jodi Goldberg, Head of Industry over DTC eCommerce at Google. Today, you'll learn: Jodi's path to leading DTC for Google; career advice, including how to look for the next job beyond the next job as well as embracing what others don't want to do What excites Jodi about DTC; what the biggest strategic opportunities for the industry are Examples of who, in DTC, are leading the charge Some of the ways Google partners with DTC, including a description of ...
Mar 23, 2020•33 min
On today's episode: Bold, Effective Action in a Global Pandemic. How best-in-class CMOs and CDOs will respond to the COVID-19 crisis to support their stakeholders now while investing for the long-term too. This is a special edition of Authentic Influence. Adam Conner is joined by perspectives from Andrew Essex (Founder and CEO of Plan A; former CEO of Droga5; current Ad Council Board Member) and Mike Shields (CEO of Shields Strategic Consulting). Today, you'll learn about four secular trends whi...
Mar 17, 2020•28 min
On today's episode, Adam Conner is joined by Jeremy Tucker (who goes by JT), the Chief Marketing Officer of Planet Fitness. Today, you'll learn: JT's path to Planet Fitness from a multitude of disparate industries; what inspired him to get into fitness The differences (or lack thereof) between the consideration in the purchase path between large-ticket items like a car, and smaller-ticket item like a gym membership How Planet Fitness strives to break through the noise in gym competition The Lunk...
Mar 12, 2020•34 min
On today's episode, Adam Conner is joined by Fernando Machado, CMO of Burger King. Today, you'll learn: The inspiration behind the "Moldy Whopper" campaign Fernando's strategic emphasis on the "authentic and real" nature of food What excites Fernando about Burger King's culture today What BK is doing to build more direct relationships with the consumers who walk into their restaurants Burger King's use of "social listening" and amplification of consumer stories Advice on how to build a more auth...
Mar 05, 2020•18 min
On today's episode, Adam Conner is joined by Jason Harris, Co-Founder and CEO of Mekanism. Mekanism is an agency which creates advertising at the intersection of technology, design, culture, and brand stories, helping brands build loyalty, authenticity, and love. The approach is simple: The Soul & Science of Storytelling. Today, you'll learn: Jason's inspiration to write his recently-published book, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer Jason'...
Mar 02, 2020•32 min
On today's episode, Adam Conner joined by Nico Nieto, the Head of Marketing and Brand for Roti Modern Mediterranean. Today, you'll learn: Nico's journey to Roti How Nico captures the "punch in the face" feeling of trying a new exciting cuisine, and injects it into Roti's strategy The vast array of ways Roti collects both quantitative and qualitative data on its passionate customers to inform marketing (as well as its menu through their Exploration Kitchen) Advice on how to build an authentic bra...
Feb 27, 2020•39 min
On today's episode, On today's episode, I'm joined by Brigette Wolf, the Head of SnackFutures Innovation at Mondelez International, for a conversation about the future of snacking and the communities that can be built therein. Today, you'll learn: What is SnackFutures? (And what is Mondelez??) The team Brigette has built; the type of person who meshes well with incubating new brands within a large, legacy brand, plus the systems that break in the process The "pivots" that come with building new ...
Feb 24, 2020•29 min
On today's episode, I'm joined by ThredUP President Anthony Marino for a conversation on how the fashion resale marketplace is disrupting the world of consignment apparel and making secondhand more sexy. Today, you'll learn: Anthony's journey to ThredUP: specifically, how it started in his kitchen, and why he chose to jump from the Virgin family, and Sir Richard Branson's leadership, to come to the brand The ups and downs of making ThredUP work as a business, especially early on How ThredUP has ...
Feb 20, 2020•30 min
On today's episode, I am joined by Lilian Tomovich. Lili was most recently Chief Experience & Marketing Officer of MGM Resorts International. Our conversation spans the hospitality and entertainment industries, and explores how customer experiences are tantamount to their growth and future. Today, you'll learn: Lili's experiences as part of the leadership team at MGM What Lili means by building a brand "inside out" as a means of differentiation How the hospitality industry gets as individual...
Feb 18, 2020•25 min
