The Tito's of Tequila? Dano's Tequila CMO Conley Fitzpatrick

On today's episode, a bonus edition for Cinco de Mayo. Adam Conner is joined by Conley Fitzpatrick, the Chief Marketing Officer of Dano's Tequila. Today, Conley chats about breaking in to the craft spirits category during this time -- plus the ways the up-and-coming brand is currently building relationships.

Check out the Dano's virtual happy hours! Here's the link on Facebook https://www.facebook.com/events/1301923573330861/, and the link on Zoom https://zoom.us/j/651931228?pwd=c1ViaG9FaU9jZlZ5Y24yNk5YN2RQQT09.

Today, you'll learn:

• Conley's journey to Dano's; why Conley kept coming back to spirits

• The uptick in craft spirits; the massive backings by A-list celebrities; how Dano's is trying to differentiate despite that (a-la Tito's)

• The ways in which a startup spirits brand builds relationships

• The ways in which Dano's is bringing value to consumers right now (including virtual happy hours!)

• As always, advice on how to be a more authentic marketer and build a more authentic brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)