The Future of DTC: Jodi Goldberg, Google Head of Industry, DTC eCommerce

On today's episode, Adam Conner is joined by Jodi Goldberg, Head of Industry over DTC eCommerce at Google.

Today, you'll learn:

• Jodi's path to leading DTC for Google; career advice, including how to look for the next job beyond the next job as well as embracing what others don't want to do
• What excites Jodi about DTC; what the biggest strategic opportunities for the industry are
• Examples of who, in DTC, are leading the charge
• Some of the ways Google partners with DTC, including a description of Google Discover Ads. Learn more here: https://support.google.com/google-ads/answer/9270327.
• Advice on how to build a more authentic brand

Here are a few other brands with podcasts mentioned on today's show:

• Helix Sleep founders: https://www.podcast.vivoom.co/post/helix-sleep-founders-podcast
• Rhone CMO: https://www.podcast.vivoom.co/post/rhone-cmo-adam-bridegan-podcast
• Freshly CMO: https://www.podcast.vivoom.co/post/whats-cooking-freshly-cmo-mayur-gupta
• Bombas Co-Founder and Chief Brand Officer: https://www.podcast.vivoom.co/post/bombas-chief-brand-officer-randy-goldberg-podcast Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)