Running Together While Apart: Saucony CMO Don Lane
Episode description
On today's episode, Adam Conner is joined by Don Lane, the CMO of Saucony. Saucony is an American manufacturer of athletic shoes.
Today, you'll learn:
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Don's journey to Saucony; what he loves about footwear
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Saucony's adjustments given COVID, plus the benefits provided to the running community in these times via forced growth
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How Saucony highlights the stories of regular runners, amateur to professional
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How Don ramped up into running and how you can too; the ways Saucony can help
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As always, advice on how to be a more authentic marketer
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Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)