Navigating Crisis: Wells Fargo CMO Jamie Moldafsky

On today's episode, Adam Conner is joined by Jamie Moldafsky, the Chief Marketing Officer of Wells Fargo.

Today, you'll learn:

• Jamie's journey to Wells Fargo; how the journey to CMO was not always the plan
• The specific moments in Jamie's career which launched her to today; also, the most teachable moments
• The biggest thing Jamie learned during Wells Fargo's recent account fraud crisis
• The principles Jamie instills in her team to reach people authentically, given her experience across multiple crises
• The ways Wells Fargo leverages real consumer journeys in its marketing
• As always, advice on how to be a more authentic marketer

Also referenced today was our podcast with Feeding America CMO Cathy Davis. Check that out here: https://www.podcast.vivoom.co/post/feeding-america-cmo-catherine-davis-how-to-unite-consumers-for-a-cause.

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)