A Message from the King: Fernando Machado, CMO of Burger King
Mar 05, 2020•18 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
On today's episode, Adam Conner is joined by Fernando Machado, CMO of Burger King.
Today, you'll learn:
- The inspiration behind the "Moldy Whopper" campaign
- Fernando's strategic emphasis on the "authentic and real" nature of food
- What excites Fernando about Burger King's culture today
- What BK is doing to build more direct relationships with the consumers who walk into their restaurants
- Burger King's use of "social listening" and amplification of consumer stories
- Advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast