Get Pumped: Jeremy Tucker, CMO of Planet Fitness
Episode description
On today's episode, Adam Conner is joined by Jeremy Tucker (who goes by JT), the Chief Marketing Officer of Planet Fitness.
Today, you'll learn:
- JT's path to Planet Fitness from a multitude of disparate industries; what inspired him to get into fitness
- The differences (or lack thereof) between the consideration in the purchase path between large-ticket items like a car, and smaller-ticket item like a gym membership
- How Planet Fitness strives to break through the noise in gym competition
- The Lunk Alarm; how Planet Fitness keeps members comfortable and not feeling judged
- JT's philosophy on keeping relatively hands-free when it comes to members talking about their opinions of Planet Fitness (this was the most unique part of the interview, for the host)
- Advice on how to build a more authentic brand
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Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)