Pete talks to Michael Gerber , author of the E Myth series of books and Awakening the Entrepreneur Within , about how he became a best-selling author and small business guru. They also discuss some of Michaels latest projects. -= 7 Levers Report =- http://7leversreport.com - Find out more about the 7 Levers of business and how to double your profits in 7 weeks. -= Links =- - Online http://www.michaelegerbercompanies.com - Michael's Site http://earherosports.com.au - Pete's latest project - Books...
Dec 09, 2014•1 hr•Transcript available on Metacast Perry Marshall , Adwords Expert and Author of “ 80/20 Sales and Marketing ” talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins. -= 7 Levers Report =- http://7leversreport.com - Find out more about the 7 Levers of business -= Links =- - Online http://www.perrymarshall.com - Perry's Site http://www.sell8020.com - Direct link to the "Shipping Only" book offer. http://8020curve.co...
Nov 17, 2014•1 hr•Transcript available on Metacast Alec Lynch is one of the founders of DesignCrowd , a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also gives some great tips on using the DesignCrowd service successfully. -= 7 Levers Report =- http://7leversreport.com - Find out more about the 7 Levers of business -= Links =- - Online http://www.designcrowd.com - Try out the Crowdsourced Design Service http://www.earherosports.com.au - Pete's new business venture - ...
Nov 10, 2014•49 min•Transcript available on Metacast Phil Barham took My Family(TM) Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive action. -= Links =- - Online http://www.thestickerfamily.com.au - Phil's Site http://7leversreport.com - Find out more about the 7 Levers of business - Books The Tipping Point - Malcolm Gladwell Amazon: http://preneurmarketing.com/tippingpointbook Audible: htt...
Nov 03, 2014•54 min•Transcript available on Metacast What would you do if you had another month to work on your business every year? Pete and Dom discuss how anyone can easily achieve this, and what you can do to make the most of this time. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previo...
Oct 27, 2014•30 min•Transcript available on Metacast Dan Coyle is the author of The Talent Code , a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the book for all walks of life, not just sport, and he discusses these with Pete. -= Links =- - Online http://thetalentcode.com - Dan's Site - Books The Talent Code - Dan Coyle Amazon: http://preneurmarketing.com/talentcodebook The Secret Race - Dan Coyle and Tyler Hamilton Amazon: http://preneurmarketing.com/secretracebook You c...
Oct 20, 2014•50 min•Transcript available on Metacast Joe Sugarman is the author of Triggers , The AdWeek Copywriting Handbook and The 7 Forces of Success , as well as being a pioneer of many marketing techniques we use today, like taking credit card orders via toll-free numbers and the use of TV infomercials. -= Links =- - Books Triggers - Joe Sugarman Amazon: http://preneurmarketing.com/triggersbook The AdWeek Copywriting Handbook Amazon: http://preneurmarketing.com/adweekcopywritingbook The Seven Forces of Success Amazon: http://preneurmarketing...
Oct 14, 2014•1 hr 9 min•Transcript available on Metacast As part of our retrospective series, here is Pete talking with multiple New York Times Best Selling Author, Entrepreneur, Angel Investor and all round superstar Tim Ferriss . They talk about the 4 Hour Chef book and many other marketing-related topics. -= Links =- - Online: http://4hourchef.com - The Official Site for the 4 Hour Chef Book - Books: The 4 Hour Chef - Tim Ferriss Amazon - http://preneurmarketing.com/4hourchefbook You can try out a lot of the books we recommend in audio format with ...
Sep 26, 2014•53 min•Transcript available on Metacast As part of our retrospective series, here is Pete talking with Robert Greene , author of 48 Laws of Power , The 33 Strategies of War . The 50th Law and Mastery . They talk about the paths people take to become a master of their chosen field. -= Links =- - Online Robert's Site - http://powerseductionandwar.com Download The 7 Levers Report - http://7leversreport.com - Books Mastery - Robert green Amazon: http://preneurmarketing.com/masterybook You can try out a lot of the books we recommend in aud...
Aug 29, 2014•51 min•Transcript available on Metacast As part of our retrospective series, here is our show about Low Hanging Fruit - simple marketing and business ideas that everyone can use to improve one or more of the Seven Levers of Business. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All ...
Aug 15, 2014•37 min•Transcript available on Metacast As part of our retrospective series, here is our show about Marketing Myths , where we look at common marketing ideas that you might hear about, and why they are not always such a good idea. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All pre...
Aug 01, 2014•37 min•Transcript available on Metacast As part of our retrospective series, here is our show about Core vs Mechanics : which tasks add the most value to your business, the core ones that you should do yourself, and which ones are mechanical, the ones that you can outsource to someone else. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for ...
Jul 18, 2014•40 min•Transcript available on Metacast As part of our retrospective series, here is a show that was first published 3 years ago. The main topic was Numbers : why they are important to your business, which ones matter, and why it's important to view them the right way. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners ...
Jul 04, 2014•31 min•Transcript available on Metacast This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your transactions per client. They discuss the fundamentals, as well as give lots of examples you can implement yourself to improve this part of your business. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books Scientific Advertising - Claude Hopkins Audible: http://preneurmarketing.com/scientificadvertisingaudio Amazon: http://preneurmarketing.com/scientificadvertisingbook You can ...
Jun 20, 2014•55 min•Transcript available on Metacast This week, Pete talks to Toby Jenkins from Blue Wire Media , Co-Author of Web marketing That Works , about the book, about their Web Marketing business, and how they have grown from a very simple beginning by leveraging partnerships and frameworks. -= Links =- - Online http://www.bluewiremedia.com.au - Toby's Site http://www.bluewiremedia.com.au/book - Find out more about the book - Books Web Marketing that Works - Adam Franklin and Toby Jenkins Amazon: http://preneurmarketing.com/webmarketingbo...
Jun 06, 2014•48 min•Transcript available on Metacast This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your average item value. In the simplest terms this could be as easy as raising your prices, but they also discuss other approaches if this is not an option. -= Links =- - Books The Basics of Process Mapping - Robert Damelio Amazon: http://preneurmarketing.com/processmapbook The Chimp Paradox - Dr. Steven Peters Audible: http://preneurmarketing.com/chimpparadoxaudio Amazon: http://preneurmarketing.com/chimpparadoxbo...
May 23, 2014•57 min•Transcript available on Metacast This week, Pete talks to Joe Cross , producer of the film, " Fat, Sick and Nearly Dead ". They talk about how Joe came to make the movie, the journey he took in filming and promoting it, and the business he has developed around it. -= Links =- - Online Joe Cross's Web Site - http://www.rebootwithjoe.com Video: How Pete Relaunched his MCG Campaign - http://preneurmarketing.com/mcgswipe Tim Ferriss Interview with Josh Waitzkin - http://fourhourworkweek.com/2014/04/22/tim-ferriss-podcast/ - Books T...
May 09, 2014•56 min•Transcript available on Metacast This week Pete and Dom talk about increasing the number of items you sell in each transaction (one of the Seven Levers of Business). They discuss why this is good for your business and give lots of examples of how you can do this in your own business. -= Links =- - Online Preneur Marketing Internship - http://preneurmarketing.com/essays/preneur-group-internship-opportunity/ Article: How Pete Will Give His Son $1million - http://preneurmarketing.com/essays/teaching-kids-finance-million-dollars/ A...
May 02, 2014•48 min•Transcript available on Metacast Pete talks to his friend Dave Jenyns about how they met and how they both had the idea to sell the MCG at the same time. They also discuss the importance of taking action on your ideas (before someone else does). -= We're Looking for Case Studies =- Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email support@preneurgroup.com and let us know how you have applied the 7 Levers to your business, and the results you've got. -= General Links =- - Online htt...
Apr 25, 2014•53 min•Transcript available on Metacast In this show, Pete and Dom talk about Opt-Ins (one of the Seven Levers of Business ): what they are, why they are important, and how you can get more of them. They also discuss what an opt-in might look like for various businesses. -= Links =- - Online Preneur Marketing Internship - http://preneurmarketing.com/essays/preneur-group-internship-opportunity/ Article: How Pete Will Give His Son $1million - http://preneurmarketing.com/essays/teaching-kids-finance-million-dollars/ Article: Excerpt from...
Apr 18, 2014•49 min•Transcript available on Metacast Pete talks to Mark McDonald of Appster , an Australian company that specialises in Mobile App Development (with a very impressive client list). They talk about the business models behind apps, and Mark gives some tips for creating successful apps. -= Links =- - Online Appster, Mark's App Development Company - http://www.appster.com.au Get a copy of the 7 Levers Report - http://7leversreport.com Auphonic, online audio processing - http://auphonic.com Asana, simple online project management - http...
Apr 04, 2014•1 hr 1 min•Transcript available on Metacast Pete and Dom discuss a framework for improving the conversions of any website by focusing on the needs of the visitor instead of what you want to tell them. This framework comes from Pete’s free “VD Report” that he originally published on his web site. -= We're Looking for Case Studies =- Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email support@preneurgroup.com and let us know how you have applied the 7 Levers to your business, and the results you'...
Mar 21, 2014•55 min•Transcript available on Metacast Pete talks to author Ben Angel about his new book, Flee 9 to 5 , and the many frameworks for success that it contains. They talk about personal branding, frameworks for product strategy and for Social Media Marketing Strategy among other topics. -= We're Looking for Case Studies =- Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email support@preneurgroup.com and let us know how you have applied the 7 Levers to your business, and the results you've got....
Mar 14, 2014•47 min•Transcript available on Metacast In this show, Pete talks to Dr Jason Fox, author of The Game Changer. They discuss motivation, and how you can use the principles behind games to motivate yourself and others. They also talk about goal setting and measuring progress. -= Win Stuff! =- If you act fast, you can win a copy of Dr Fox's book. To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for this show. Tell us your big takeaway from the show, and we'll choose the win...
Mar 07, 2014•1 hr 17 min•Transcript available on Metacast Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service. Pete has a couple of consulting/strategy session spots available - email support@preneurgroup.com for more details. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To en...
Feb 28, 2014•1 hr 2 min•Transcript available on Metacast Pete talks to Jon Acuff , author of Quitter about his new book, Start: Punch Fear in the Face, Escape Average and Do Work That Matters . They talk about entrepreneurship, chasing your dreams, personal branding and many other topics. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards ...
Feb 21, 2014•1 hr 7 min•Transcript available on Metacast This week, Pete and Dom discuss some of the lessons learned from Pete’s recent consulting sessions, and Pete highlights some interesting common issues that he identified after talking to many members of the Preneur Community one to one. Pete has a couple of consulting/strategy session spots available - email support@preneurgroup.com for more details. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter t...
Feb 14, 2014•46 min•Transcript available on Metacast Pete talks to Penny Elmslie of Xero Accounting Software about their recent marketing campaign, and about the unique challenges of marketing and selling via a community of resellers and parters rather than direct to the end customer. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards ...
Feb 07, 2014•44 min•Transcript available on Metacast To start the year, Pete and Dom look back at 2013 and give awards to the things that made the most difference in their lives throughout the year. Follow along and see if you agree, or leave a comment if there's something you think they missed. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for ...
Jan 31, 2014•1 hr 6 min•Transcript available on Metacast This week, Pete and Dom discuss the topic of automation. Specifically, they talk about when to start automating processes in your business, and when automation is a bad idea that could potentially damage your business. -= Win Stuff! =- We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! ...
Nov 15, 2013•39 min•Transcript available on Metacast 
