Episode description
Phil Barham took My Family(TM) Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive action.
-= Links =-
- Online
http://www.thestickerfamily.com.au - Phil's Site
http://7leversreport.com - Find out more about the 7 Levers of business
- Books
The Tipping Point - Malcolm Gladwell
Amazon: http://preneurmarketing.com/tippingpointbook
Audible: http://preneurmarketing.com/tippingpointaudio
You can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
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For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com
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