Episode description

Joe Sugarman is the author of Triggers, The AdWeek Copywriting Handbook and The 7 Forces of Success, as well as being a pioneer of many marketing techniques we use today, like taking credit card orders via toll-free numbers and the use of TV infomercials.

-= Links =-

- Books
Triggers - Joe Sugarman
Amazon: http://preneurmarketing.com/triggersbook

The AdWeek Copywriting Handbook
Amazon: http://preneurmarketing.com/adweekcopywritingbook

The Seven Forces of Success
Amazon: http://preneurmarketing.com/forcesofsuccessbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

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For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

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