In this enlightening episode, host Dan Henderson interviews Ben Lucas, founder of Flow Athletic, a prestigious boutique fitness facility. Ben shares his journey from fringe professional rugby player to successful fitness entrepreneur, challenging traditional business growth models. Instead of rapid expansion or franchising Flow Athletic, Ben focused on building a thriving, sustainable business centered around a single location. His approach emphasizes continuous learning, innovation, and priorit...
Mar 04, 2025•35 min•Ep 52•Transcript available on Metacast Are you working hard in your fitness business but not seeing the results you want? Long hours, inconsistent income, and never-ending admin can make it feel like you’re running on a treadmill that never stops. The truth is, success isn’t about doing more—it’s about working smarter. In this episode, host Dan Henderson shares four powerful ways to create leverage, helping you scale without burning out. From pricing strategies and team expansion to personal branding and automation, these steps will ...
Feb 25, 2025•20 min•Ep 51•Transcript available on Metacast Have you ever felt like no matter how much you achieve, it’s never enough? In this episode, Kathy Ozakovic, dietitian, wellness coach, and founder of NuFit Wellness, shares how burnout isn’t just exhaustion—it’s a complete shutdown of your body and mind, making even simple tasks feel impossible. The constant pressure to do more, fix more, and be more can push high achievers and athletes into an endless cycle of stress and self-doubt. But what if the real solution isn’t another self-improvement c...
Feb 18, 2025•39 min•Ep 50•Transcript available on Metacast Struggling to make ChatGPT or similar AI-generated content sound like you ? It’s easy to throw in a prompt and get a response, but generic AI-generated content won’t set you apart. The real power comes from fine-tuning ChatGPT to match your voice, create high-quality content, and save you hours of work. In this episode, host Dan Henderson shares 10 game-changing strategies to get the most out of ChatGPT. From refining prompts to structuring content for maximum impact, these tips will help you tu...
Feb 11, 2025•17 min•Ep 49•Transcript available on Metacast Are you ready to make 2025 the year your business thrives? After years of economic challenges, many fitness industry businesses are still in survival mode, but the key to growth lies in preparation and strategic action. In this episode, host Dan Henderson sits down with Kim Barrett, the owner of one of Australia’s leading digital marketing agencies with a focus on Facebook and Meta. Having worked with high-profile clients like Gary Vaynerchuck and ET The Hip Hop Preacher, Barrett is a wealth of ...
Feb 04, 2025•39 min•Ep 48•Transcript available on Metacast The tables have turned! In this episode, its host Dan Henderon’s turn to be in the hot seat. Featured as the guest on The Connect Podcast with Ben Ilacqua, Ron Pratap and Pat Zarzour, this jam-packed episode will give you insights into Dan’s upbringing, values and experience as a renowned gym business coach. If you’re a fitness entrepreneur or leader, you’ll get to know Dan even better and learn valuable insights on entrepreneurship, business growth, and overcoming challenges in the fitness indu...
Jan 28, 2025•1 hr 15 min•Ep 47•Transcript available on Metacast What does it take to run around an entire country? For Sean Bell, it required more than just physical endurance—it demanded immense mental strength, relentless discipline, and an unyielding commitment to his vision. In 2024, Sean shattered records, inspired thousands, and raised over $150,000 for charity. But this journey wasn’t without its sacrifices. From battling long-term injuries to learning the cost of pursuing ambitious goals, Sean’s story is a raw testament to resilience and determinatio...
Jan 21, 2025•30 min•Ep 46•Transcript available on Metacast Are you prepared for the biggest changes the fitness industry will face in 2025? From hybrid services becoming non-negotiable to a growing focus on lifestyle coaching, these shifts will redefine how fitness professionals operate. In this podcast episode, host Dan Henderson shares 12 predictions (six macro trends and six micro trends) that will shake up the future of fitness. From embracing hybrid models, reimagining gym spaces, to stepping up your game as a lifestyle coach, these insights are de...
Jan 14, 2025•23 min•Ep 45•Transcript available on Metacast In this game-changing episode of Profit Made Simple, Hailey Rowe delivers a masterclass for fitness entrepreneurs struggling to transform their passion into a profitable business. She reveals the critical missing link that prevents passionate wellness professionals from scaling their ventures: strategic marketing and precise brand positioning. Rowe dismantles the myth of "waiting to be ready" and shares her own entrepreneurial journey, offering actionable insights on identifying your niche, unde...
Jan 07, 2025•37 min•Ep 44•Transcript available on Metacast If you're a fitness business owner or manager looking to elevate your business and personal growth, this special episode of Profit Made Simple is a must-listen. Hosted by Dan Henderson, this episode compiles the 15 most impactful lessons from over 20 renowned thought leaders, entrepreneurs, and business minds who have shared their wisdom on the podcast in 2024. From Craig Ballantyne’s advice on structuring your day to win, to Bedros Keuilian's emphasis on overcoming the victim mentality and taki...
Dec 31, 2024•16 min•Ep 43•Transcript available on Metacast Have you ever faced a challenge or failure that made you question your ability to succeed? In this episode, we’re joined by Benjamin Donhardt (aka Benji), Co-Founder & CEO of Supafitgrow , a leading fitness and wellness digital marketing company that’s reshaping the industry. Benji opens up about the obstacles he’s overcome, from early setbacks to the tough decisions that have shaped his career. He shares the resilience and mindset needed to push through these hurdles and keep striving for s...
Dec 24, 2024•38 min•Ep 42•Transcript available on Metacast Are you ready to make 2025 the breakthrough year for your fitness business? The competition is fierce, but with the right strategies, you can captivate your audience, streamline your planning, and transform your business into a thriving success. In this solo episode with Dan Henderson, he shares a powerful framework to help you align your goals, prioritise effectively, and focus on the actions that truly matter. From mapping out key milestones to creating space for personal growth, these seven t...
Dec 17, 2024•16 min•Ep 41•Transcript available on Metacast In this captivating episode recorded in the city of Dubai, Dan Henderson sits down with Dan Bolton, a renowned coach and thought leader. Dan shares his extraordinary journey from a chaotic upbringing in New Zealand to becoming a successful entrepreneurial coach. He recounts his early days as a sex education presenter, his nearly decade-long stint as a youth pastor, and his intuitive decision to leave the church in 2018 to venture into entrepreneurship. Inspired by figures like Sam Ovens and Tai ...
Dec 10, 2024•1 hr 20 min•Ep 40•Transcript available on Metacast How often do you find yourself overwhelmed by a never-ending list of tasks, unsure of where to begin? Or maybe you're constantly jumping between projects without ever finishing anything? This is the struggle of many health and fitness entrepreneurs, business owners, and professionals getting stuck in the chaos and losing focus. But what if you could take control of your time and boost your productivity by 20% or more? These five simple productivity frameworks can help you get more done in less t...
Dec 03, 2024•18 min•Ep 39•Transcript available on Metacast Are you struggling to close sales or find the perfect way to connect with your customers? What if there was a method that flipped the sales process on its head and made the customer want to buy from you instead? In this episode of Profit Made Simple, we’re joined by Petar Lackovic, a sales expert who shares his powerful "reverse selling" method. Petar breaks down how to uncover your customer's true buying motivators, create a compelling solution tailored to their needs, and walk them through the...
Nov 26, 2024•50 min•Ep 38•Transcript available on Metacast Is your business ready to make the most of the festive rush? While many owners ease into holiday mode, there’s a major opportunity to keep your business thriving by staying active when others step back. In this solo episode, Coach Dan Henderson shares essential strategies to capture attention, engage clients, and build strong revenue through carefully timed offers and client-focused programmes. From unique holiday promotions to avoiding common advertising traps, Dan offers a roadmap to boost you...
Nov 19, 2024•16 min•Ep 37•Transcript available on Metacast Ever wondered what it really takes to lead with impact, especially when the odds are stacked against you? In today’s episode, we’re joined by Robert Theo, speaker and co-founder of Rise to Greatness , who transformed his life from hardship to leadership, turning resilience into his greatest strength. For Rob, overcoming dark times and building resilience wasn’t just a matter of survival; it became the foundation of his mission to inspire and uplift others. Through setbacks, triumphs, and unwaver...
Nov 12, 2024•45 min•Ep 36•Transcript available on Metacast Have you ever wondered what truly distinguishes successful leaders from the rest? It goes beyond mere management; it’s about crafting a shared vision, nurturing trust, and making decisive choices even when the stakes are high. In this episode, Coach Dan Henderson explores how strong leadership serves as the foundation of any flourishing business, while weaknesses in leadership can ripple through your entire organization. When leadership thrives, so does the team, resulting in extraordinary achie...
Nov 05, 2024•20 min•Ep 35•Transcript available on Metacast Did you know that organic reach on social media platforms has plummeted to as low as 2%? For fitness businesses, relying on traditional organic strategies is becoming increasingly challenging. As algorithms evolve, the focus has shifted towards paid advertising, leaving many fitness entrepreneurs struggling to gain visibility. However, this transition offers a new opportunity to adapt and thrive. In this episode, we welcome Chris Lynton of TribeFit, who shares invaluable insights on how to navig...
Oct 29, 2024•40 min•Ep 34•Transcript available on Metacast Struggling to generate enough warm leads for your business? Many entrepreneurs share the same challenge: they want more leads, but they also need those leads to turn into real customers. Here's the thing—it's not just about increasing the number of leads; it’s about attracting the right ones, building trust, and guiding them through each stage of the marketing funnel. In this solo episode, host Dan Henderson shares his top techniques for proper nurturing, and the mistakes that make people lose v...
Oct 22, 2024•16 min•Ep 33•Transcript available on Metacast Are you a fitness business owner overwhelmed by the constant demands of your role? Are you finding it difficult to delegate tasks and empower your team? In this episode, host Dan Henderson sits down with Jen Collins, a seasoned fitness entrepreneur and senior coach at Fitness Profit, to discuss the importance of effective delegation and creating a sustainable exit strategy. Jen shares her personal journey, revealing how she overcame the fear of letting go and transformed her business by delegati...
Oct 15, 2024•30 min•Ep 32•Transcript available on Metacast Are you feeling overwhelmed as a coach, struggling to balance client demands with your aspirations for growth? Many coaches find themselves trapped in a cycle of endless hours and little return, often feeling that their identity is tied solely to their role. In this podcast episode, host Dan Henderson shares valuable insights on transitioning from a coach to a CEO, emphasising the essential shifts in mindset, identity, and operations required for this transformation. By embracing this journey, y...
Oct 08, 2024•17 min•Ep 31•Transcript available on Metacast How do you rebuild your life after facing unimaginable loss? In this episode, we welcome Jye Lee, a successful fitness entrepreneur, fat loss coach, personal trainer and clothing brand owner, who has experienced more hardship in a few years than many face in a lifetime. Following the sudden deaths of his father and two uncles, Jye found himself at rock bottom, struggling with grief and substance abuse. However, he transformed his life through discipline, intense Muay Thai training, and a relentl...
Oct 01, 2024•33 min•Ep 30•Transcript available on Metacast Did you know that 80% of sales are made after the 6th contact? Yet, most salespeople give up after only 1, 2 or 3 attempts. In today's competitive landscape, simply reaching out to prospects is not enough. You need the right sales technique strategies to improve sales, close deals and retain clients. In this solo episode of Profit Made Simple, join host Dan Henderson, who runs a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. From personalisation...
Sep 24, 2024•15 min•Ep 29•Transcript available on Metacast What does it truly take to build a fitness community that thrives? It’s more than just state-of-the-art equipment or innovative workout routines; it’s about creating an environment where every member feels valued and connected. In this episode, we sit down with Kosta Drakoulakos, high performance coach and founder of 747 Fitness with over a decade of experience. Kosta shares his journey and insights on cultivating a vibrant gym culture, fostering deep connections, and maintaining member loyalty....
Sep 17, 2024•27 min•Ep 28•Transcript available on Metacast What if mastering just five crucial skills could open the door to new levels of success? In this solo episode, your host Dan Henderson, a successful entrepreneur who has set up, operated, and sold multiple companies over the last 15 years, shares the five high-income skills that can take your business to the next level. Many entrepreneurs hit a ceiling because they lack the right skills to drive growth. These skills—ranging from content creation to effective leadership—are the building blocks fo...
Sep 10, 2024•15 min•Ep 27•Transcript available on Metacast The fitness industry is undergoing a major transformation. From the rise of boutique studios to the decline of traditional gyms, it's a landscape that's rapidly evolving. In this episode, host Dan Henderson and guest Amanda ‘Bracksy’ Bracks explore the key changes shaping the industry and provide actionable strategies for fitness businesses to stay relevant and competitive. Discover how to enhance customer service, leverage offline and traditional marketing in the digital marketing age, ...
Sep 03, 2024•37 min•Ep 26•Transcript available on Metacast Is your business growth being held back by the tasks you refuse to delegate? In this episode, hosted by Dan Henderson, a 7-figure fitness entrepreneur, we explore how many business owners find themselves trapped in a cycle of doing everything themselves, convinced that no one else can meet their standards. This mindset not only limits your potential but also stifles your team's development. Effective delegation isn't about relinquishing control—it's about empowering others to contribute to your ...
Aug 27, 2024•17 min•Ep 25•Transcript available on Metacast Ever wondered why some people seem to effortlessly expand their professional circles while others struggle to make meaningful connections? Building a powerful network isn't just about collecting business cards; it's about forging genuine relationships that drive success. In this episode, Craig Ballantyne, business mentor, owner of Early To Rise, and author of The Perfect Week Formula, shares his insights on transforming your approach to networking. He explains how to cultivate authentic connecti...
Aug 21, 2024•38 min•Ep 24•Transcript available on Metacast What distinguishes successful health and fitness entrepreneurs who build seven-figure businesses from those who struggle to get by? Many dream of achieving substantial business growth, but only a few manage to hit the seven-figure mark. In today's episode of Profit Made Simple, host Dan Henderson, a successful business entrepreneur who has experienced building seven-figure plus businesses, reveals eleven essential secrets that have helped transform numerous ventures into thriving, multi-million ...
Aug 13, 2024•14 min•Ep 23•Transcript available on Metacast 
