Marketing, Branding and Niche Identification for Fitness Businesses with Hailey Rowe | Profit Made Simple podcast

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Episode description

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Episode description

In this game-changing episode of Profit Made Simple, Hailey Rowe delivers a masterclass for fitness entrepreneurs struggling to transform their passion into a profitable business. She reveals the critical missing link that prevents passionate wellness professionals from scaling their ventures: strategic marketing and precise brand positioning. Rowe dismantles the myth of "waiting to be ready" and shares her own entrepreneurial journey, offering actionable insights on identifying your niche, understanding client pain points, and crafting messaging that stops potential clients mid-scroll. For fitness business owners feeling stuck between incredible expertise and financial uncertainty, this episode is a roadmap to breaking through marketing barriers, speaking directly to client needs, and building a business that truly reflects your professional potential.

Our favourite quotable moments:

“The truth is, none of us have any certainty. None of us. We're all figuring it out as we go.”- Hailey Rowe

“I think some people wait so long to start because they haven't figured out the perfect niche, and so then they paralyze themselves.”- Hailey Rowe

“Get familiar with how to coach yourself through your ‘thought errors’ and the negative feelings that you have in your business.”- Hailey Rowe

“Our brain is wired to look for everything that's going wrong and problems. But what we can do is shift ourselves to the feelings we want to feel.”- Hailey Rowe

Resources:

Hailey’s Podcast.

About Guest:

Hailey Rowe is a Marketing & Sales Coach and Strategist specializing in helping health coaches, fitness professionals, and wellness leaders attract ideal clients, create irresistible offers, and build a thriving online presence. Her F.A.S.T. framework and expert advice are featured on her top-rated Health Coach Nation Podcast and in her free Facebook group. Recognized as a leading authority in the field, Hailey has been featured in Chicago Entrepreneur Magazine and Primal Health Coach Institute. With over a decade of experience in the coaching industry and business development, she emphasizes the crucial role of mindset, sales, and marketing in transforming a passion for health and wellness into a successful and impactful business.

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: fitness business marketing, business niche, entrepreneur branding, marketing strategy, marketing mindset, sales success, entrepreneurial growth, mindset shifts, sales mindset, entrepreneurial success, business growth tips, health coach business growth, personal brand development, wellness entrepreneur marketing