Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About the Google tag - https://support.google.com/tagmanager/answer/11994839 Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Show Notes: Chris recently came across a couple of articles about the new Goo...
Aug 15, 2022•42 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabe...
Aug 08, 2022•52 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll ...
Aug 01, 2022•55 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130 Show Notes: Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insi...
Jul 25, 2022•45 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do first when managing a Google Ads campaign. (8:20) The first rule of Google Ads management - Bids and Budget (24:04) The second rule of Google Ads manage...
Jul 18, 2022•1 hr 1 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We are both big fans of running experiments in Google Ads, so in this episode we’re taking a look at six interesting experiments you can try right now. (7:04) Why we like running experiments in Google Ads (12:37) Running an experiment in Google Ads to test bidding strategy (...
Jul 11, 2022•58 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you sho...
Jul 04, 2022•59 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode. (4:24) Sometimes br...
Jun 26, 2022•45 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists. (5:21) What happens if you have the same keyword in two Google Ads campaigns? (13:00) What...
Jun 20, 2022•31 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative k...
Jun 13, 2022•49 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About Quality Score - https://support.google.com/google-ads/answer/6167118 Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875 Show Notes: Clickthrough rate is extremely important, but because it's so fundamental, it's not something we of...
Jun 06, 2022•1 hr 2 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it ...
May 30, 2022•1 hr 3 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About click share - https://support.google.com/google-ads/answer/6299696 Show Notes: Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, ...
May 23, 2022•55 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk you through the different options to unlock the secrets of attracting new leads from Google Ads. (8:42) Intro to topic (10:34) Quantity vs. qualit...
May 16, 2022•55 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you the right way to think about it simply and effectively. (4:49) Why should small businesses advertise on Google? You can start small, track things...
May 09, 2022•53 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google Ads Grant account budgets, managing search term reports, and setting values on primary and secondary conversions. We also share our thoughts o...
May 02, 2022•1 hr 1 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/ About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796 Show Notes: There have been...
Apr 25, 2022•53 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Link: About call extensions - https://support.google.com/google-ads/answer/2453991 Show Notes: We both agree that call extensions are a great tool for clients, but we haven't talked a lot about it on the show. So in this episode, we're doing a deep dive on the call extension f...
Apr 18, 2022•1 hr 5 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We've heard a lot of buzz lately about performance max, so this week we're doing a deep dive into performance max campaigns starting with what exactly they are, what we like about them, what we don't like about them, and how we think they'll be most effec...
Apr 11, 2022•46 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them. (7:02) Intro to to...
Mar 28, 2022•55 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 About location insertion for responsive search ads - https://support.google.com/google-ads/answer/9773001 Check out Ryan Suchit’s YouTube channel - https://www.youtube.com/channel/U...
Mar 21, 2022•52 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with another Q&A with some amazing questions from our listeners about targeting a national campaign for good results, software as a service (SaaS) keywords, blocking websites in a dynamic remarketing campaign, SKAGs for e-commerce, and how NFTs might affe...
Mar 14, 2022•45 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market share from you by allowing them to get further and further ahead on Google Ads. Don't wait! In this episode, we're explaining how you can ge...
Mar 07, 2022•57 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast. (4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP (12:52...
Feb 28, 2022•57 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing what kind of results you can expect from your YouTube campaign after it's built by running through various campaign metrics and offering some ...
Feb 21, 2022•48 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: YouTube is a powerful tool but is typically underutilized with people focused on search. The good news is that if you have experience with search campaigns and marketing, YouTube is very doable. In this episode, Chris and Jason explain the types of ads you can run on the pla...
Feb 14, 2022•45 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: About optimization score - https://support.google.com/google-ads/answer/9061546 Relative CTR - https://support.google.com/google-ads/answer/2454071 Understand your conversion tracking data - https://support.google.com/google-ads/answer/6270625 About view-through conversions - htt...
Feb 07, 2022•49 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About click share - https://support.google.com/google-ads/answer/6299696 About negative keywords - https://support.google.com/google-ads/answer/2453972 Show Notes: We're back with another Q&A with some awesome questions from our listeners about click share, bounce rate v...
Jan 31, 2022•58 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: Choose your bid and budget - https://support.google.com/google-ads/answer/2375454 About average daily budgets - https://support.google.com/google-ads/answer/6385083 Show Notes: The most common questions from clients center around budget, so in this episode, Chris and Jason are an...
Jan 24, 2022•1 hr 2 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Preview ads on Opteo - https://opteo.com/ad-preview Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 Show Notes: This week we're wrapping up our 3-part deep dive into responsive search ads by reviewing tips for entering headlines, discussing...
Jan 17, 2022•54 min•Transcript available on Metacast 
