Episode description
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Show Notes:
We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google Ads Grant account budgets, managing search term reports, and setting values on primary and secondary conversions. We also share our thoughts on dynamic geographic insertion in responsive ads and how to set the target CPA in Google Ads.
(5:00) How to make good results GREAT with ever deeper optimizations in Google Ads
(10:09) Thoughts about dynamic geographic insertion in responsive search ads
(16:37) How to best manage Google Ads Grant accounts to spend the full $10,000 budget
(23:32) Thoughts on dynamic keyword insertions
(27:39) How to manage the search terms report in Google Ads these days
(37:37) Setting values on conversions in Google Ads on primary and secondary conversions and (42:44) what values to set
(51:14) How to think about setting the target CPA high or low in Google Ads
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