Episode description
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Link:
About call extensions - https://support.google.com/google-ads/answer/2453991
Show Notes:
We both agree that call extensions are a great tool for clients, but we haven't talked a lot about it on the show. So in this episode, we're doing a deep dive on the call extension feature in Google Ads - what it does, what it doesn't do, and how it works.
(9:02) Overview of the call extension feature in Google Ads
(13:54) How does the call extension work?
(21:20) The three levels of call extensions
(23:55) Why don't I see my call extension?
(32:55) Can my call extensions show on desktop?
(35:27) How your call extensions can appear
(46:17) Device preference when setting up call extension
(49:22) How to schedule your call extension
(51:00) Forwarding numbers and call extensions
(57:03) Calls bid adjustment
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