Episode description
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Chris Schaeffer - https://www.chrisschaeffer.com/
Links:
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
About location insertion for responsive search ads - https://support.google.com/google-ads/answer/9773001
Check out Ryan Suchit’s YouTube channel - https://www.youtube.com/channel/UCBu-8pX2ff0HOurz7TxQEqA
Ryan’s video about location insertion in responsive search ads - https://youtu.be/k_ukaHbtJ_E
Show Notes:
With the changes to expanded texts ads coming in July, we recently released 3 episodes doing a deep dive into responsive search ads. Since then there have been two interesting things we've learned regarding the ad strength tool and an advanced location feature. In this episode, we investigate if our ads are being limited due to ad strength and discuss how we're responding. We also share an advanced location feature that you'll absolutely love and have a chat with the man who told us about it, Ryan Suchit.
(7:45) We need to talk about ad strength on responsive ads
Are your ads being limited due to ad strength? The campaign is being throttled in some way, but we don't know how much you’re being limited.
(31:20) Advanced location feature in responsive ads
If Google knows the location of your user, they will put the city, state, or country (depending on which option you select). If they don’t know, they’ll put in your default text.
(42:27) Interview with Ryan Suchit
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