318: Interesting Experiments to Run in Google Ads Right Now - podcast episode cover

318: Interesting Experiments to Run in Google Ads Right Now

Jul 11, 202258 minTranscript available on Metacast
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Episode description

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We are both big fans of running experiments in Google Ads, so in this episode we’re taking a look at six interesting experiments you can try right now.

(7:04) Why we like running experiments in Google Ads

(12:37) Running an experiment in Google Ads to test bidding strategy

(21:07) Ad variation experiments in Google Ads

(30:56) Running an all broad keyword experiment campaign in Google Ads

(38:10) Testing a huge increase in bids with an experiment in Google Ads

(44:12) Testing landing page performance in Google Ads with an experiment

(47:15) Testing Small ideas with Google Ads experiments

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