Join Louise Brogan and Mark Williams in a discussion on how to use LInkedIn in 2024 Mark Williams (commonly known as ‘Mr LinkedIn) is widely regarded as one of the world’s top LinkedIn experts. Following a career spanning 20 years in the recruitment industry Mark set up ETN LinkedIn training in 2008. Since then he has trained thousands of LinkedIn users from a diverse range of industries and roles. He is also an accomplished keynote speaker, author and award winning podcaster with his popular we...
Feb 28, 2024•47 min•Transcript available on Metacast Are you a professional looking to make the most of LinkedIn? In this episode, LinkedIn trainer and marketer Melanie Goodman joins me to talk about the world of LinkedIn and how to maximise your LinkedIn presence as a busy professional. We explore the benefits of Sales Navigator, the process for obtaining community Top Voice badges, and expert advice on professional posting strategies. Whether you’re a seasoned LinkedIn user or just getting started, this episode is full of valuable insights to bo...
Jan 29, 2024•37 min•Transcript available on Metacast Do you want to write better for your LinkedIn audience? This is the episode for you. I’m joined by professional writer and LinkedIn writing coach, Lynnaire Johnston, to discuss writing for LinkedIn. From the dangers of using AI to write for you to Lynnaire’s personal tips for writing better, we dive into all things writing. It’s time to make personal connections on LinkedIn through the written word. Tips to Start Writing for LinkedIn Start writing whatever’s on your mind, and you will eventually...
Jan 10, 2024•39 min•Transcript available on Metacast LinkedIn is a powerful tool to find a new career – if you’re using it right. By updating and optimising your LinkedIn profile, utilising the ‘Open to Work’ option, connecting with the right people, and even investing in career coaching, you can really make LinkedIn work for you. In this episode, I’m joined by LinkedIn Career Coach, Sarah Burgess, to discuss the reality of LinkedIn recruitment, how companies can attract candidates, and why universities should promote LinkedIn. The Top Three Linke...
Dec 27, 2023•35 min•Transcript available on Metacast LinkedIn Ads have become a powerful tool for companies, but using them to their full potential requires a strategic approach. In this episode, I’m joined by LinkedIn Ads expert AJ Wilcox to discuss the advantages of LinkedIn Ads, how companies can use them to increase their warm and hot leads significantly, the many types of ads available, and what happens when you dabble in the platform. 4 Steps to a LinkedIn Ads Strategy Target the right audience based on budget. Find out who the audience is a...
Dec 20, 2023•40 min•Transcript available on Metacast Keep rocking LinkedIn by taking control of your personal branding and exploring the new platform features. In this episode, my guest, Kevin D. Turner, shares invaluable insights on enhancing your LinkedIn profile. Discover the power of making small but impactful changes, leveraging LinkedIn’s AI features, and the power of free resources for your network. How to Use AI on LinkedIn You can use AI to write your headline and personal summary. Use AI as a starting point for creating more personal pos...
Dec 06, 2023•45 min•Transcript available on Metacast Sales Navigator and Google are two powerful tools in the arsenal of anyone looking to connect with their ideal client on LinkedIn. My guest, Nigel Cliffe, is a LinkedIn trainer who specialises in helping his clients find and grow their target audience on LinkedIn. In this conversation, we’re talking about what Sales Navigator and why you would use it, how much dedication it needs, and why Google is a better search engine for finding your ideal clients on LinkedIn. Use LinkedIn’s Built-In Algorit...
Nov 29, 2023•37 min•Transcript available on Metacast LinkedIn is more than a business-to-business networking site – it’s a powerful tool to take the next step in your career. Companies can use LinkedIn to attract top talent to their vacancies, and job seekers can find significant new roles on the platform. This conversation with LinkedIn recruiter and headhunter Tiina Jarvet gives excellent insight into using LinkedIn to further your career. She also gives advice for companies using the platform to recruit for their open positions. How to Stand Ou...
Nov 22, 2023•27 min•Transcript available on Metacast YouTube and LinkedIn are such complementary platforms. One YouTube video can become so many different types of content, which makes it accessible to people throughout the world. In this episode, I’m speaking to Gillian Whitney, a live stream specialist, about the power and versatility of YouTube videos. We discuss the many benefits of creating videos on YouTube and how they can also benefit your LinkedIn presence. The Benefits of YouTube Videos Free and accessible information for your audience. ...
Nov 09, 2023•34 min•Transcript available on Metacast Connect wisely on LinkedIn for powerful business connections. That’s what my guest, Fiona Walsh, did, and she’s seen a huge increase in business opportunities. After working together, Fiona posted relevant content consistently on LinkedIn, which led to increased engagement, valuable, relevant connections, and paid speaking opportunities. In this episode, she offers advice on securing paid speaking gigs and emphasises the importance of networking and following up both on and off LinkedIn. About F...
Nov 01, 2023•32 min•Transcript available on Metacast Join me for a sparkling conversation about the UK's first ever LinkedIn focused conference, happening in Birmingham England in March 2024. Relentlessly helpful host John Espirian and I discuss where this idea has come from, who the speakers are and why you should attend. I will be one of those speakers! You can get your tickets here - https://www.tickettailor.com/events/upliftlive/968762
Oct 18, 2023•36 min•Transcript available on Metacast Oct 04, 2023•13 min•Transcript available on Metacast LinkedIn with Louise takes you on a deep dive into the world of LinkedIn, unveiling the secrets to effectively utilizing this powerful platform for business purposes. Host Louise Brogan provides a step-by-step guide to accessing and interpreting analytics on a LinkedIn company page, empowering businesses to measure their performance and make informed decisions. With valuable insights on increasing followers, capturing leads, and optimizing content, Louise equips listeners with the tools and stra...
Sep 27, 2023•16 min•Transcript available on Metacast Join Louise Brogan and Gillian Whitney as they host a live discussion about how to use video on LInkedIn.
Sep 13, 2023•44 min•Transcript available on Metacast Tune in for this week's updates on how to use LinkedIn for Business with Louise Brogan What is new for LInkedIn Company Pages? Features you may not be aware of: Credits to invite new followers Following other Companies Events Newsletters Lead Gen Forms Let's dive in! Book your Workshop in person or online here: www.louisebrogan.com/training If you would like help building your company's presence on LinkedIn, get in touch today at www.louisebrogan.com/inquiry Visit our YouTube Channel here www.yo...
Aug 30, 2023•19 min•Ep 232•Transcript available on Metacast 10 ways you can use video on LinkedIn as content. Video is a fantastic way to connect with your audience. Here at Louise Brogan Ltd, we work with our clients to create pillar video content that can be shared across different platforms. Our focus is on LinkedIn, but the video can also be uploaded onto YouTube, your website and through your company newsletter. How do you come up with ideas on what to put in your video? We have that sorted for you. Our team will put together a strategic plan to hel...
Aug 16, 2023•14 min•Transcript available on Metacast You can now receive and send private messages on LinkeDIn company pages. In this episode, we ask why you would want to do this, how to respond and I walk you through the options. You can also watch a walkthrough video of this new feature here - https://youtu.be/zOXwZa4DuCM To chat about how we can help you with your company's LinkedIn presence, book a call with Louise www.louisebrogan.com/inquiry...
Aug 09, 2023•12 min•Transcript available on Metacast How can women lawyers raise their visibility on LInkedIn? This week's guest, Paula Price, is a podcaster, lawyer and coach who knows all about using LinkedIn strategically and authentically to raise profiles and build connections. PodcastEp 229 - LinkedIn for Lawyers with Paula Price Summary Podcast begins. 0:05 Get a head start on your LinkedIn activity this year by joining the LinkedIn mastermind starting in September 2023. Today's guest is lovely paula from canada. Introduction to Paul. 1:34 ...
Jul 26, 2023•49 min•Transcript available on Metacast Join Louise and Angela to find out what's working, and what's not, on LinkedIn in 2023 We cover AI, profiles, LinkedIn for non-profits and more. Angela Pitter is the founder and CEO of LiveWire Collaborative, a digital marketing consultancy. We collaborate with clients to build comprehensive solutions that help them find their target communities and convert them into customers. Our superpower is helping business owners understand how their digital footprint shows up for their customers and clien...
Jul 20, 2023•39 min•Transcript available on Metacast Connecting When you go to a conference and meet business connections, do you say “let’s connect on LinkedIn”? Unlike five years ago, when you would be swapping business cards and email addresses, now, you’re much more likely to find someone saying, let’s connect on LinkedIn and possibly even connecting with you while you’re actually at the conference. Here are key things to do when you or your team are planning to attend a conference Before You Go 1. Prepare Have a fully optimised LinkedIn compa...
Jun 28, 2023•15 min•Transcript available on Metacast Louise fields questions from her LinkedIn live audience on how to create content that converts into leads and sales on LinkedIn. Top Tips on Content - how long should your post be, how many hashtags should you use, what key thing to remember - start conversations not broadcast! If you want to work one-to-one with Louise, there are limited spaces available - visit www.louisebrogan.com/workwithme for more information.
Jun 08, 2023•37 min•Transcript available on Metacast May 25, 2023•6 min•Transcript available on Metacast How do you view other people's profiles on LInkedIn anonymously? Why would you want to? What are the questions that everyone wants to ask about this? Dive into this podcast to find out more. To follow along on screen, check out this video - https://youtu.be/uWSg8-dyFsQ
Apr 26, 2023•6 min•Transcript available on Metacast How do you use InMail? What is LInkedIn InMail and how do you access it? We are going to be looking at some features on LinkedIn over the next few episodes - if you want to ask about a particular feature, then do get in touch. www.youtube.com/c/linkedinwithlouise www.linkedin.com/in/louisebrogan
Mar 15, 2023•7 min•Transcript available on Metacast The key to success on LinkedIn is consistency. To find out more how we can support you, visit www.louisebrogan.com/retainer
Feb 15, 2023•6 min•Transcript available on Metacast In this episode of the LinkedIn with Louise podcast, Louise shares tips on how to build connections on LinkedIn. LinkedIn is a powerful tool that can help you connect with potential employers and partners. In this episode, Louise shares tips on how to build connections on LinkedIn, from networking events to building connections across industries. If you're looking to improve your LinkedIn profile, or learn more about how to build connections on LinkedIn, be sure to listen to this episode! You ca...
Jan 11, 2023•8 min•Transcript available on Metacast What is the difference between the content your law firm posts on their Company Page vs what your attorneys share on their personal profiles? Key things to consider - invest in your team and their knowledge of using LinkedIn, support them and use LinkedIn's own employee advocacy tools. For help, get in touch with Louise@socialbeeni.com www.louisebrogan.com
Dec 21, 2022•16 min•Transcript available on Metacast Season on how to use LinkedIn for law firms - episode 2 - how to come up with content that works for your law firm. To discuss with Louise, visit https://louisebrogan.com/linkedin-marketing/
Dec 08, 2022•18 min•Transcript available on Metacast I am going to be delivering a series of podcasts focusing on how law firms can leverage LinkedIn - this week, let's look at why, and dive into LinkedIn profiles. Our boutique LinkedIn marketing agency offer done-for-you services for law firms. Contact Louise@socialbeeni.com to find out more
Nov 30, 2022•13 min•Transcript available on Metacast On Wednesday 16th November, I was honoured to be invited to attend a special reception at Buckingham Palace by HM King Charles III to celebrate the contribution of small business to the UK Economy. Little did I know what was going to happen!
Nov 23, 2022•17 min•Transcript available on Metacast 
