In this episode, LinkedIn expert and CEO Louise Brogan shares the most common LinkedIn profile mistakes that could be costing you business. She breaks down five key areas where professionals go wrong and offers actionable tips to fix them. 🔹 Are you making these mistakes? 🔹 Is your LinkedIn profile working for or against you? 🔹 Want to attract more clients and leads on LinkedIn? Louise also invites listeners to her upcoming LinkedIn Profile Optimization Workshop for an even deeper dive into m...
Feb 11, 2025•7 min•Transcript available on Metacast Raise Your Visibility Online: Leveraging LinkedIn for Business Success Join LinkedIn expert and CEO Louise Brogan in this episode of Raise Your Visibility Online, as she introduces her new book, 'Raise Your Visibility on LinkedIn.' The episode celebrates the book's launch, currently on a promotional sale, and provides a chapter-wise walkthrough covering topics like using LinkedIn for business, effective posting, network building, and creating engaging content. Louise also invites listeners to jo...
Feb 05, 2025•10 min•Transcript available on Metacast Episode Summary: In this episode of Raise Your Visibility Online , host Louise Brogan chats with Izzy Russell, CEO of Music Radio Creative. They delve into the intricacies of leveraging podcasting and LinkedIn to enhance online visibility. Izzy shares insights on the importance of good audio quality in podcasts, the role of AI voices in the audio industry, and practical strategies for targeting diverse client segments. Tune in for actionable advice, industry trends, and valuable knowledge on ele...
Jan 29, 2025•40 min•Transcript available on Metacast Show Notes for Podcast Episode: Raise Your Visibility Online – Answering Your Questions in 2025 Episode Summary: Welcome to a brand-new year of Raise Your Visibility Online ! This week, Louise Brogan, LinkedIn expert, CEO, and YouTuber, shares her plans for the podcast in 2025. Louise invites listeners to submit their burning questions about LinkedIn, video marketing, podcasting, and online visibility. She kicks off the Q&A format by addressing questions from Clare Morris of consciousentrepreneu...
Jan 21, 2025•15 min•Transcript available on Metacast Innovative Approaches in MedTech Investment with Gavin Leonard In this LinkedIn Live session, host Louise Brogan speaks with Gavin Leonard, a MedTech entrepreneur from China. Gavin shares his journey from starting a PhD to establishing businesses in China, eventually moving into the medical device investment space. The discussion covers the formation of MedTech Syndicate, a group of clinicians who invest in medical devices based on real clinical needs. Gavin also discusses his business strategie...
Jan 14, 2025•29 min•Transcript available on Metacast As we approach the end of the year, it’s the perfect time to reflect on your LinkedIn strategy and set yourself up for success in 2025. In this episode of Raise Your Visibility Online , Louise Brogan shares her top tips for resetting your LinkedIn approach, optimizing your profile, and leveraging video to build your B2B presence. Whether you're starting fresh or refining your current strategy, Louise has actionable advice to help you make LinkedIn work for your business. What You’ll Learn in Thi...
Dec 11, 2024•18 min•Transcript available on Metacast Visibility Creates Opportunities: How Consistency Leads to Success on LinkedIn Show Notes 🎙 Episode Summary In this episode of Raise Your Visibility Online , we dive into a simple yet powerful concept: visibility creates opportunities . If you’ve ever wondered how to stand out on LinkedIn without feeling overwhelmed, this is the episode for you. Learn why showing up consistently is the key to attracting the right people and building meaningful connections. What You’ll Learn in This Episode: Why...
Dec 02, 2024•12 min•Transcript available on Metacast Raising Your Online Visibility: Insights from Life Coach Raina Willick In this episode of 'Raise Your Visibility Online,' I invite Raina Willick, a life coach for self-employed individuals, to share her journey and insights. Raina, based in the French countryside, discusses how she helps small business owners align their work and life, and her move to France under the entrepreneur professions liberal visa. She also delves into her successful YouTube channel 'Baguette Bound,' which offers guidanc...
Nov 27, 2024•36 min•Transcript available on Metacast In this week's solo episode, I talk you through how to use Descript as a video editing tool. You can also read our full blog on this here, with screenshots of each step: https://louisebrogan.com/how-to-use-descript-for-video-editing/ To get your free trial of Descript, visit https://louisebrogan.com/descript IF you would prefer someone else to do all the faffing about, book a call to see if we are the right fit for you - www.louisebrogan.com/inquiry...
Nov 21, 2024•14 min•Transcript available on Metacast In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert and CEO, is joined by Sarah Russo from Page One Media. We discuss the importance of online presence for authors, especially in academic and expert fields, and the various strategies used to promote books. The conversation covers different social media platforms, the difficulties of getting on camera, the benefits of newsletters, and practical insights on building and maintaining visibility online. Sarah shares he...
Nov 14, 2024•34 min•Transcript available on Metacast In this episode of Raise Your Visibility Online , Louise Brogan chats with longtime friend and analytics expert Amanda Webb. Amanda shares her journey from aspiring film director to a business owner helping companies make smarter marketing decisions through analytics. Key Takeaways: Amanda’s Journey : Starting in the film industry, Amanda realized her path wasn’t leading to her dream of becoming a director. This led her to explore other avenues, eventually launching her own business in analytics...
Nov 06, 2024•35 min•Ep 258•Transcript available on Metacast Building Online Communities and Entrepreneurial Success with Samantha Kelly In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert, interviews Samantha Kelly, a successful entrepreneur and social media expert. They discuss the importance of building online communities, leveraging platforms like LinkedIn and Twitter/X for B2B marketing, and the impact of video content. Samantha shares her journey from being a lone parent on social welfare to becoming a prominent busin...
Oct 30, 2024•26 min•Ep 256•Transcript available on Metacast In this episode of 'Raise Your Visibility Online,' host Louise Brogan interviews Luke Sherran, a successful digital marketing agency owner and YouTube content creator. Connect with Louise www.linkedin.com/in/LouiseBrogan YouTube - www.youtube.com/@RaiseYourVisibilityOnline Free Gift www.louisebrogan.com/ryvo We discuss Luke's journey in digital marketing, the inception of Falkon Digital, and the challenges and rewards of starting a business with Sadie, his business (and life) partner. The conver...
Oct 25, 2024•52 min•Transcript available on Metacast Embracing LinkedIn Video: Lois Cliff's Journey from Teaching to Wellness Coaching In this episode of 'LinkedIn with Louise,' host Louise Brogan converses with Lois Cliff, a former English teacher turned wellness coach. Lois shares her journey from leaving teaching in 2018 to becoming a content creator and later pivoting to wellness coaching. She discusses her initial apprehensions about using LinkedIn for networking and how influential figures like John Espirian inspired her to get started. Lois...
Aug 08, 2024•27 min•Transcript available on Metacast Episode Summary: In this episode of LinkedIn with Louise, host Louise Brogan delves into some fundamental yet often overlooked aspects of using LinkedIn for business. Aimed at B2B professionals, coaches, consultants, and anyone looking to enhance their presence on LinkedIn, Louise shares practical tips for building a robust network, managing privacy settings, and understanding profile visibility. Whether you’re new to LinkedIn or seeking to refine your strategy, this episode provides valuable in...
Jul 31, 2024•11 min•Transcript available on Metacast Episode Topic: Mastering LinkedIn Basics Overview: In today’s episode, we dive into the essential building blocks of using LinkedIn effectively, whether you're a new listener or a longtime follower. We will emphasize the importance of revisiting the fundamentals to enhance your LinkedIn presence. Key Highlights: **Personal Profile:** - **Foundation:** Your personal profile is the cornerstone of your LinkedIn activities. - **Maintenance:** Regularly update your profile to ensure it accurately ref...
Jun 24, 2024•14 min•Transcript available on Metacast LinkedIn company pages dashboards have had a makeover! Learn what is what, how to find what you need, and how your Company can use the new Dashboard effecitvely. We also cover the new features for LinkedIn Premium Company Pages and I share what features I like best Today's Actions for all company pages Featuring top content to increase reach Simplifying content sharing with RSS feeds Utilizing notifications for consistent posting Premium features like custom call-to-action buttons, visitor insig...
Jun 05, 2024•21 min•Transcript available on Metacast Learn how to unlock LinkedIn success with these tips and strategies. Stay updated with the latest LinkedIn news and optimize your profile for maximum visibility and networking opportunities! Join Louise and Karen for their quarterly catchup on all the new stuff happening on LinkedIn - from Australia to N.Ireland LinkedIn VIP Sessions with Louise - www.louisebrogan.com/linkedinvip LinkedIn Video Visibility Package - www.louisebrogan.com/the-visb LinkedIn Training Workshops - https://louisebrogan....
May 29, 2024•1 hr 1 min•Transcript available on Metacast In this episode, host Louise Brogan sits down with Adina Jipa, Founder and CMO of SocialInsider, to discuss the insights from the 2024 LinkedIn Benchmarks report. Discover the latest trends, strategies, and analytics that are shaping LinkedIn as a go-to marketing tool for B2B brands. **Key Highlights:** - LinkedIn's Engagement Surge: - LinkedIn has seen a 44% year-over-year increase in engagement rates, becoming a crucial platform for business marketing. - The platform fills the gap left by chan...
May 15, 2024•32 min•Transcript available on Metacast I would like to reset the room for you today. How do you currently view LinkedIn? Somewhere people are constantly selling to you? Does this sound familiar? People are sending you spam messages. A lot of people seem to be using AI to write their posts You are tempted to download one of those third party plug in things others talk about - you know - they send automatic messages for you, find people and then all you have to do is get them on a call? You don't really have time to do this stuff so yo...
Apr 03, 2024•14 min•Transcript available on Metacast Gus Bhandal, the founder of M Guru, a digital marketing agency in central England, shares his journey from studying marketing in 1996, through various roles and experiences, to starting his agency in 2017. His unique approach to leveraging social media for business growth, especially LinkedIn, has positioned him as a go-to expert in the field (in Birmingham ;)) Gus discusses his pivot from running a popular pub to focusing on digital marketing, emphasizing the importance of social media in attra...
Mar 13, 2024•29 min•Transcript available on Metacast Join Louise Brogan and Mark Williams in a discussion on how to use LInkedIn in 2024 Mark Williams (commonly known as ‘Mr LinkedIn) is widely regarded as one of the world’s top LinkedIn experts. Following a career spanning 20 years in the recruitment industry Mark set up ETN LinkedIn training in 2008. Since then he has trained thousands of LinkedIn users from a diverse range of industries and roles. He is also an accomplished keynote speaker, author and award winning podcaster with his popular we...
Feb 28, 2024•47 min•Transcript available on Metacast Are you a professional looking to make the most of LinkedIn? In this episode, LinkedIn trainer and marketer Melanie Goodman joins me to talk about the world of LinkedIn and how to maximise your LinkedIn presence as a busy professional. We explore the benefits of Sales Navigator, the process for obtaining community Top Voice badges, and expert advice on professional posting strategies. Whether you’re a seasoned LinkedIn user or just getting started, this episode is full of valuable insights to bo...
Jan 29, 2024•37 min•Transcript available on Metacast Do you want to write better for your LinkedIn audience? This is the episode for you. I’m joined by professional writer and LinkedIn writing coach, Lynnaire Johnston, to discuss writing for LinkedIn. From the dangers of using AI to write for you to Lynnaire’s personal tips for writing better, we dive into all things writing. It’s time to make personal connections on LinkedIn through the written word. Tips to Start Writing for LinkedIn Start writing whatever’s on your mind, and you will eventually...
Jan 10, 2024•39 min•Transcript available on Metacast LinkedIn is a powerful tool to find a new career – if you’re using it right. By updating and optimising your LinkedIn profile, utilising the ‘Open to Work’ option, connecting with the right people, and even investing in career coaching, you can really make LinkedIn work for you. In this episode, I’m joined by LinkedIn Career Coach, Sarah Burgess, to discuss the reality of LinkedIn recruitment, how companies can attract candidates, and why universities should promote LinkedIn. The Top Three Linke...
Dec 27, 2023•35 min•Transcript available on Metacast LinkedIn Ads have become a powerful tool for companies, but using them to their full potential requires a strategic approach. In this episode, I’m joined by LinkedIn Ads expert AJ Wilcox to discuss the advantages of LinkedIn Ads, how companies can use them to increase their warm and hot leads significantly, the many types of ads available, and what happens when you dabble in the platform. 4 Steps to a LinkedIn Ads Strategy Target the right audience based on budget. Find out who the audience is a...
Dec 20, 2023•40 min•Transcript available on Metacast Keep rocking LinkedIn by taking control of your personal branding and exploring the new platform features. In this episode, my guest, Kevin D. Turner, shares invaluable insights on enhancing your LinkedIn profile. Discover the power of making small but impactful changes, leveraging LinkedIn’s AI features, and the power of free resources for your network. How to Use AI on LinkedIn You can use AI to write your headline and personal summary. Use AI as a starting point for creating more personal pos...
Dec 06, 2023•45 min•Transcript available on Metacast Sales Navigator and Google are two powerful tools in the arsenal of anyone looking to connect with their ideal client on LinkedIn. My guest, Nigel Cliffe, is a LinkedIn trainer who specialises in helping his clients find and grow their target audience on LinkedIn. In this conversation, we’re talking about what Sales Navigator and why you would use it, how much dedication it needs, and why Google is a better search engine for finding your ideal clients on LinkedIn. Use LinkedIn’s Built-In Algorit...
Nov 29, 2023•37 min•Transcript available on Metacast LinkedIn is more than a business-to-business networking site – it’s a powerful tool to take the next step in your career. Companies can use LinkedIn to attract top talent to their vacancies, and job seekers can find significant new roles on the platform. This conversation with LinkedIn recruiter and headhunter Tiina Jarvet gives excellent insight into using LinkedIn to further your career. She also gives advice for companies using the platform to recruit for their open positions. How to Stand Ou...
Nov 22, 2023•27 min•Transcript available on Metacast YouTube and LinkedIn are such complementary platforms. One YouTube video can become so many different types of content, which makes it accessible to people throughout the world. In this episode, I’m speaking to Gillian Whitney, a live stream specialist, about the power and versatility of YouTube videos. We discuss the many benefits of creating videos on YouTube and how they can also benefit your LinkedIn presence. The Benefits of YouTube Videos Free and accessible information for your audience. ...
Nov 09, 2023•34 min•Transcript available on Metacast 
